Search Engine Marketing can be a complicated term to grasp, but once you do, it is a great tool to market your business.
What You Need to Know About Search Engine Marketing
SEM can help deliver traffic to your website. More traffic, more exposure, more customers, possibly more revenue. Sounds good, right? Here’s what you need to know about SEM and how you can use it to your business advantage.
What is SEM?
SEM stands for Search Engine Marketing. It helps search engines find and rank your website so people can find you in the search results.
There are various components or strategies that make up SEM, but the two primary forms are the following:
Search Engine Optimization or SEO is a process made out of a set of techniques that website administrators use to help search engines find their websites and increase their ranking in the unpaid results (natural search). Users tend to pay more attention to natural search results than paid results.
While there are several search engines you can rank on, including Bing and Yahoo, the majority of Internet search (80%) is done through Google. As a result, most SEO tips you’ll come across are geared toward getting noticed and ranked by Google.
Source: The Balance
It can sound complicated, but the truth is that you can help Google and other search engines help you by understanding the basics of how their SEO rules work.
Paid Search Marketing
It is possible to pay for the opportunity to appear higher in search engine results through Pay Per Click (PPC) advertising campaigns, such as Google AdWords. However, this doesn’t require SEO tactics as outlined in this tutorial.
Being at the top of the search results is only a part of the process. You also need to create an ad that leads to clicks and, consequently, leads to sales. If this doesn’t happen, you might end up losing more than you’re gaining. Keep in mind that you pay per click, so if clicks don’t generate sales, you’re losing money.