To measure these metrics, first, you need to understand them.

Reach vs. Impressions: Are They the Same?

Brand awareness is something every business wants to create. Digital marketing is an essential element in making that happen. As you define a marketing strategy and work toward that goal, you will come across a variety of essential terms, some of which might be easy to confuse. Reach, and impressions are two of the most important metrics to track as part of a social media marketing strategy; however, the terms get mixed up a lot, and it is crucial you understand the difference.

Let’s break it down:

AnalyticsReach

This concept refers to the number of people who see your content. When you think of reach, you should imagine the number of unique people who get to see your content. Although we tend to believe that everyone follows everything we post, that is not always accurate. Ideal, yes. Actual, not so much.

Impressions

The total number of times your content was shown or displayed, regardless of whether it was clicked or not. If your content was delivered to someone’s feed, that’s an impression. Interacting with the post is not necessary for it to count as an impression. One person could have more than one impression for a specific piece of content.

 

Understanding the difference between these two terms is important, but it’s a small step in the process of building brand awareness. Tracking these metrics may seem like a tedious task, but it can help develop a more effective digital marketing strategy, particularly on social media. It will help you fine tune your messaging and create content that your audience appreciates, thus expanding your reach. Investing time in monitoring and analyzing these metrics is essential for your growth.