Your Website as a Marketing Employee
Get the Most out of Your Website with Smart Content Marketing
A company’s website is just like another employee. Think about it: the company pays money for a domain and hosting to keep the website running, and in turn, it displays information for the company 24/7. That’s the website’s job, and the goal of its effort is to increase sales for the company. For the website to do its job effectively, it needs support from other employees. That’s where content marketing plans come in handy.
If your website doesn’t have strong or current content, not only will it be unattractive to viewers, but it may get no viewers at all. You see, search engines are how most people find the answers to their questions these days. These questions are usually a simple, searchable phrase such as “sign shops Englewood” or “interior decorations Littleton,” and so Google displays the top results for the companies in that area.
How Does Google Decide Who’s on Top?
Google bases their search results on several criteria, all relating to relevance to the search. For your website to stay relevant, it needs to have content that the search engine user is looking for. Since the world changes every day, that content needs to be kept current, too, or else your information may be quite outdated and useless for users who visit your site. Once a user has found your website, they become a potential customer for your business.
How Do You Ensure That Your Company’s Website Has the Content Potential Customers Are Looking For?
You think like the customer, determine which of your industry terms are searched for the most in your area, and then pump those terms into the content you put on your website. The searchable terms you put into your website’s content are called keywords because they’re going to be the key to your website’s success.
Before I joined Impressions, I worked for a family owned sign company in Denver as a marketing assistant. They had me create content for their website to keep it fresh for search engines to pick up on, and to continuously pump the site with the keywords our potential customers were searching for. As we got more and more potential customers through our efforts to optimize our search engine results – also known as SEO – we got more sales. So, the website did its job, but it couldn’t have done it without me.
Well, now I’m a part of a whole team of people like me. We’re a team of people who know the ins and out of the rising digital marketing industry. We know how to create an effective website that attracts users and drives up your bottom line. We’re Search Engine Optimization experts, content experts, and design experts, and we’re here to ensure your website is an effective sales employee for your business.