Achieve Your Business Goals With These Essential Website Ingredients

Essential Website Ingredients

Creating a website is often the first place that businesses start to build their online presence. A web site an invaluable marketing tool, but you do need to design strategically. We understand the world wide web and its infinite opportunities can seem daunting, so let’s keep it simple. Here are the essential website ingredients that can help you achieve your business goals. 

Figuring out essential website ingredients

The perfect website will marry your business goals with the needs of your customers. It should be a bit of tit for tat; you scratch their backs, they’ll scratch yours. Before we can start to design and organize your website, we’ll need to: 

  • Understand your ideal clients 
  • Understand your business goals

Understanding your ideal clients

If you’re going to design a website that speaks to your ideal clients and provides them with the resources and information they are looking for, we need to know who they are, how they think, and what they are searching for. 

Understanding your clients will help you find the right tone and communication style for your site. Knowing why your clients might need your services can help you figure out what type of content to include. Think like your clients. If you were a client looking for your products and services, what would you be searching for online? What terminology would you use? 

Achieving Business Goals
Before we understand which essential website ingredients are needed to achieve your goals, we need to understand your business goals.

Knowing the language and terminology your clients use is crucial. One of the biggest mistakes business owners make online is to talk in industry jargon. Remember that most of your clients aren’t experts, so take a minute to familiarize yourself with how your clients refer to your business so that you can speak to them in their language, not your industry insider language. 

Now, let’s look at how your website can help you achieve your business goals. As we said, this is not a one-sided relationship. 

Classic business goals

Let’s go through a few classic business goals and what types of essential website ingredients to include to help you achieve those goals. You’ll be amazed at how simple they are, yet, oh, so effective. 

Reaching a larger audience is a classic business goal that most businesses will have on their list. Simply having a website will automatically open the door to many more clients. With a website, all of a sudden, you become much more accessible.

Getting more clients to walk through your door is another common goal. When customers find you online and like what you’re selling, the next obvious question is how to find you. Be sure to include an address, map, and driving directions. 

If you’re waiting for that phone to ring? You guessed it. Put your phone number on every webpage!

Connecting with customers and building a larger client base is something many clients want. Building connections with customers leads to loyalty, trust, and referrals. Include a way for customers to ask questions or leave reviews. Be sure to advertise other reviews and testimonials. Finally, your about page is a wonderful tool to connect with clients and tell them your story. 

See, it’s that simple. Of course, there are many other elements and ingredients to a dynamic website, but it doesn’t have to be complicated. We can walk you through it, organize your site, simplify the user experience, and helping you achieve your business goals by including the essential website ingredients that are right for your site. 

Let’s get started!

Three Reasons to Outsource Digital Marketing

Outsource Digital Marketing

Sometimes the smartest thing you can do as a business owner is to recognize that you can’t do everything yourself. As the boss, you need to acknowledge everyone’s skill set and apply it the best way possible. In short, you want to work smarter, not harder, to improve efficiency, productivity and cut operational costs. Anytime you can lower the cost of doing business, you raise your profit margins. An area where many companies falter is digital marketing, begging the question: should you outsource digital marketing?

Why you should outsource digital marketing

We believe there are three undeniable reasons for a company to outsource digital marketing:

Outsource Digital Marketing
Time is money. Outsource digital marketing to free up your time.
  1. Time
  2. Money
  3. Resources & Expertise

Time

There’s never enough time in the day to get things done; every boss will tell you that. Time management is one of the pillars of a successful business. Outsourcing your digital marketing allows you to free up time for your employees to focus on more important things. Putting together a successful digital marketing strategy and then implementing that strategy takes time. Unless you can afford to have someone on staff who can execute your digital marketing in-house, the best thing you can do from a time management perspective is to get this off your schedule and over to a third party. 

Money

Handing over your digital marketing to a digital marketing company will cost you some money, but the time you save will allow you to make up the cost by selling more products or signing new clients. Think of how much more you could be earning if you didn’t have to waste time on Facebook and writing a blog?! As you start to see success from your digital marketing, you’ll need all the time you can get to deal with clients and sales. 

Resources & Expertise

Finding the best person for every job is good for business. If you don’t have an expert in digital marketing on your staff, outsource to a third party with the resources and the expertise to create and execute your digital marketing strategy. Why waste your time learning the importance of SEO, building an online profile, or setting up a Pay-Per-Click campaign on Facebook when three are cost-effective and result-driven companies who can handle all that for you? When you outsource your digital marketing, you are getting a full team of experts and access to their entire knowledge base and resources. 

Your time is best spent elsewhere; leave the digital marketing solutions to us. Let’s get started!

Engaging Authentically With Consumers on Social and Environmental Issues

Engaging Authentically With Consumers

Consumers want to support companies that share their core values. It’s no longer enough to have a great product or service. An increasingly effective way to engage and attract your target audience and to connect with consumers is by highlighting your social and environmental initiatives and efforts. Younger generations, in particular, are looking to companies and corporations to lead the charge for change. When it comes to engaging authentically with consumers, don’t be afraid to take a stand and share your social and environmental issues. 

Why engaging authentically with consumers will help to grow your brand

While almost all consumers care about a company’s core values, they are just as skeptical about companies flaunting their efforts publicly. If your company takes a stand on social and environmental issues or makes donations to charities, it has to be authentic. Consumers can smell inauthenticity a mile away. Your participation shouldn’t be performative; it should come from the heart. Never support an issue because you believe that it will give you access to a certain demographic; supporting issues because you believe in those issues will lead to engaging authentically with consumers who share your values. Your priority should be to do good, not to increase business. Increasing business is simply a bonus. 

Connect with consumers
When you engage authentically with consumers and share your core values you’ll build stronger bonds based on trust, confidence, respect, and integrity.

Community involvement engages local customers

National and global corporations have big platforms to share their efforts and promote their corporate social responsibility globally. For small local companies, taking the initiative and being involved in community efforts will make a strong impression on local consumers. Companies driven to make a positive impact locally or globally are more attractive to consumers and inspire confidence and loyalty. A purpose-driven company will have an easier time engaging authentically with consumers who are increasingly looking to companies to lead the charge for social and environmental change.

Sharing social impact initiatives

Consumers won’t know about your social and environmental initiatives unless you tell them. Don’t be shy about your efforts to do good and to initiate change. If you support social causes or take the initiative to help feed your local community and families in need due to a natural disaster or, say, a global pandemic makes sure that you share those efforts on your blogs and social media platforms. It may feel like your touting your own horn or humble bragging, but sharing your initiatives can be a call to action, encouraging your community, employees, and customers to join in your efforts. Lead the charge, and people will follow, creating a bond with consumers that is hard to break.  

As long as you are engaging authentically with consumers they will respond positively. Impressions can help you create content that highlights your social and environmental issues, engaging authentically with consumers, and growing your brand awareness. 

Reach Local Prospects by Geo-Targeting Content

Geo-Targeting Products and Services

With billions of people using the internet every day, your website and online presence are more important than ever. It may seem obvious to cast a wide net and see what comes back, but when it comes to your marketing strategy, you want to work smarter, not harder. Strategically targeting your efforts helps to reach the right audience. Whether you’re a nationally recognized brand or a small family-run business, the best place to focus your efforts is in your own backyard. Geo-targeting content is the latest tool that we offer our clients to reach their local audience.

The Importance of Geo-Targeting Content and Reaching Your Local Audience

Geo-Targeting Content

More than half of the world’s population is an active internet user. Every day, the internet welcomes over 600,000 new users. As the old saying goes, there are plenty of fish in the sea. Our goal is to help our clients find the right fish for their business by targeting content, products, and services to reach people in specific geographical locations. The trick is to understand how to filter through billions of internet users to target the right prospects for your business. 

Geo-targeting content is about making the most of your marketing efforts and budget. Every marketing strategy begins with understanding your target demographic. Once you know who you are trying to reach, you can tailor content and marketing efforts to reach those people. While original and relevant content will always make the best impressions, it’s also essential to optimize your content to reach a particular geographical location, hence geo-targeting

Reaching Local Audience

Every company’s goal, large or small, is to become a recognizable and trusted brand in the local landscape. Reaching your local customer base is the foundation of your business. Focusing your marketing efforts on the clients in your own backyard will allow you to slowly expand outward, reaching new locations as your business grows. Before you think globally, you have to focus your efforts locally. 

The one-two punch of targeting your local clientele is to 1. create brilliant, engaging, and relevant content, and 2. To optimize that content to show up when clients in your geographical location search for products and services you offer. 

Our team can help with creating content and optimizing your marketing campaigns to focus specifically on your geographic area. Whenever a prospect in your location searches for products and services you offer, Google will recognize the prospect’s location and push your content front and center. 

We offer digital solutions to help businesses focus their marketing strategy to reach more prospects in their area, grow their business, and make great impressions in the local landscape.