Search Engine Optimization

SEO is the most effective and natural way for your business to be found online through search engines like Google and Yahoo! It provides the long-term sustainable brand recognition your company needs to consistently rank at the top of search results.

Of course, there are plenty of other ways to drive traffic to your website. Paid media, social posts, and display advertising are just a few. But, when done well, SEO can provide an important — and cost-effective — strategy for organic growth. In fact, the latest research from web analytics company Parse.ly shows Google Search accounted for around half of external referrals to the publishers in its network this past year.

Due to the complexities of SEO’s dynamic nature, we have recognized that there needs to be a multi-tack approach to drive the best SEO. Your business needs this to consistently be found and ranked on search engines.

SEO can be intimidating

It’s a great thing when your customers love your business, but it’s even better when they’re telling their family and friends about it. Word-of-mouth is, and always will be, the number one marketing tool. At Impressions, we have designed a straightforward
review process that generates referral emails and sends them to your customers, while you take care of your business.

Want to learn more about SEO? See our full post here

Why do I need SEO and how do I produce
amazing SEO?

An excellent way to understand SEO is to put yourselves in the mind of Google. What is Google trying to accomplish? Google’s main objective in our words would be as follows: “ to produce the most trustworthy search queries for the end user.”

The way that Google is producing these trustworthy search queries is by developing its own proprietary algorithms. This algorithm is changing and updating all the time, which makes it extremely difficult as a business owner to understand how to be effective with being found online.

“Ponder this: Google does not care about you or your business. They care about making money and their end users. Their main objective is to produce awesome search results to the end user who is searching online. Google’s mission statement: “Organize the world’s information and make it universally accessible and useful.” This is why SEO is important

Now let’s look at this question from a business perspective. Business owners have one major goal in mind: to produce new business. Typically, they are not only trying to find new business but are also trying to find the right types of clients. This is why SEO is such an amazing tool and a great driver for businesses both large and small. When done correctly, it enables businesses to hone in on their desired results and drive more sales.

The most effective ways to optimize your SEO include:

Web Design

Increases your site’s credibility in Google’s eyes.

Web Speed

If a site doesn’t load quickly, we tend to move on to the next.

Content &
Content Strategy

Content plays a huge factor towards SEO.

Link Building

Quality internal and external links that benefit your end user
are a must.

Domain Authority

Domain Authority predicts how well your overall website will rank in search

Social
Engagement

Your business’s online reputation now plays a key role in your SEO.

Reputation Management

Your business’s online reputation now plays a key role in your SEO.

Understanding Competition

If you understand your competition, you can gain an understanding of where the low hanging fruit is.