Mistakes to Avoid with Your Business Blog
Online presence is crucial for any business. If your business is not online, it might as well not exist, because, in today’s digital world, people find what they’re looking for online, and if they can’t see you there, they will go to the competition.
A blog is an essential part of your online presence. It’s meant to add value and keep your customers engaged. Blog writing is more complicated than it may seem. Small businesses often make some mistakes that prevent them from leveraging the power of their blog.
Not Having a Blog
Of course, if you don’t have a blog, that’s the first mistake that must be corrected. Your business needs a blog. It is no longer a luxury; it’s a must. It’s a way for you to communicate with your clients, share valuable information with them, attract more customers and engage the ones you already have.
Writing the Wrong Type of Content
Sometimes, when you’re writing your blog in-house, it can be hard to come up with relevant topics to write about, when you have so many other business-related things in mind, so you might end up publishing anything just because you need to post something.
Inconsistent Publishing Frequency
When you’re short on time, your blog might not remain a priority. Not following a posting schedule can affect the effectiveness of your posts, even if they are very well-written.
Not Sharing Your Content
Your blog content is not meant to be posted and forgotten about. It only becomes valuable once people start reading it. Get it out there! Share it on social media, or maybe even include it in a newsletter.
Neglecting User Experience
Writing endless blocks of text might seem ok to you, but it does nothing for user experience. Think about it. Would you want to read an article that is all text, no images, no titles, no links…? Probably not. It needs more than that. Structuring your blogs properly is part of its success.
The idea of writing a blog might seem simple, but it can be time-consuming to keep it going. The best way to get the results you want from a blog is to dedicate it the time is demands, but most business owners can’t spare a minute because they’re busy running their business. Impressions Agency helps you turn your blog into a tool to help you reach a wider audience and engage your customers. Get started today!