Local events are a great way to get up close and personal with your potential and regular clients to improve your branding content/SEO. One-on-one interactions are critical to fostering lasting relationships, and that can’t be done virtually. Therefore, local live events, where customers can experience your products and services, have become essential for brand building, strengthening, and promoting.
Offline events such as trade shows, seminars, conferences, and pop-up stores are vital to online business brand promotion. According to Statista, 79% of US marketers generate sales using event marketing.
Advantages of Attending Local Events
A survey of marketers has revealed that tradeshows and events are the second most effective marketing tactic after the company’s website. Companies and brands that directly participate in marketing events, such as industry trade shows, gain valuable exposure and networking opportunities.
Some other advantages of attending local events include:
- They are an excellent source of immediate sales.
- They enable participants to interact with the brand and sample the products and services.
- They provide unique networking opportunities by meeting professionals from the same and different industries.
- They are a source of gaining insights about your local area, audience, and competition.
- They let you gather customer data and opinions regarding your products and services through surveys.
- You can get to know and meet local influencers who can lend their voice to promote your brand online and expand your reach locally through local events.
- The photos of the event and attendees for social media can result in getting that elusive back-link that adds a lot of credibility with the Google bots to determine your ranking.
Local events will get you more traffic and engagements with your local audience and are more valuable to your brand than paying for expensive influencers to post about your brand. If you’re ready to get started and boost SEO for your business, hire a service that excels in providing digital and marketing solutions.