Why SMS Marketing is a Great Method

There are so many ways to reach out to your audience, and while they all have their benefits, SMS marketing shouldn’t be taken for granted. Mobile marketing is a big deal, and it makes sense. After all, if there is one thing everyone is continuously checking, it’s their phone. Right?

In today’s world, everyone is connected while on the go, so it is essential for businesses to think of mobile when they’re developing their digital marketing strategy —things like websites, apps, emails, and SMS marketing should be considered. Here are some of the benefits of SMS marketing.

Open Rate is Great!

What good is it to send something to a client if they won’t open it? Your marketing efforts will only take effect if your audience is exposed to them. SMS has an open rate as high as 98%, which is significantly higher than email open rates. That means people tend to be more interested in reading a text message over email. However, even if someone decided not to open the text message, most phones show users a preview by default, so they will likely read it anyway.

Competition is Minimal

SMS marketing is a highly useful marketing tool, but it is still not being used as much as it should be, so it does have very little competition.

61% of marketers don’t use SMS marketing to this day.

Reaches a Larger Audience

Did you know that about 64% of the people in the world have a phone, but only 48% of them are online? SMS marketing offers an opportunity for you to reach even those people who don’t have access to the Internet.

Offers Higher Deliverability

With SMS marketing, your messages are far less likely to end up in the spam folder. Following SMS best practices —like avoiding overuse of capital letters and exclamation marks, and not using alphanumeric sender IDs— will minimize that possibility even more.

Works for Any Content Type

One of the great things about SMS is that it allows you to send more than just text. You can send surveys, newsletters, promotional images, reminder, games, and much more. That’s what we call versatile!

Tracking and Analytics Are Easy

You never know how well your marketing efforts are doing if you don’t measure and analyze them. Everyone knows you can track social media, website, and email marketing performance, but sometimes, the fact that you can do that with SMS marketing comes as a surprise. Not only does it offer a way to track and analyze your campaigns, but it makes it easy for you, too.

SMS marketing is one of the most underused marketing methods, but that takes nothing away from its effectiveness. If you own a small business, this is something that is definitely worth giving a try!