Digital Marketing Trends to Keep in Mind for 2020

With 2020 just around the corner, it is time to start considering how you’ll shape your digital marketing efforts for the coming year —if you haven’t done so already. Every year, there are digital marketing trends to pay attention to keep your efforts relevant and up to date. Here are some of the ones you should consider for 2020:

Implementing AI

Artificial intelligence has been getting more and more attention each year since there is so much that is done with it. There is voice search, sentiment analysis, and online maps. Chat bots, for example, are a great way for small business to include AI in their digital marketing efforts. They can provide 24/7 support and help resolve complaints, assist customers in the process of online registration, provide quick answers, offer additional content and more.

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Leveraging Social Networks

If your business is still one of those that “doesn’t do” social media, 2020 is the year to start. Did you know that users between 20 and 35 years of age spend one and a half hours —on average— checking their social networks? That is an hour and a half of the opportunity for you to connect with your audience. To this day, Facebook continues to be the most active social network, so try starting there.

Personalizing Content

Long gone are the days where marketers could treat their audience as if they were all the same person. These days people understand their value as customers and want to be treated as individuals. Of course, this doesn’t mean you have to tailor a different message for every single one of your customers, but you can segment them in different groups, based on their profiles as well as their wants and needs, and approach them from that perspective, which will allow you to offer your products and services in a more efficient manner.

 

Other trends, like video marketing, are getting stronger and stronger. It’s all about finding what works best for you and your audience. Are you ready for 2020?