Impressions agency logo
Close this search box.

E-Commerce Best Practices That Can Boost Your Online Sales

E-commerce: A Tremendous Opportunity for Businesses

These E-Commerce Marketing Strategies Could Help You Take Your Business to the Next Level

E-commerce marketing has always been a robust business model, but it has recently become much more popular and necessary in today’s market.

To run a successful e-commerce business, you need to find ways to increase traffic to your website, develop relationships with your customers, build trust, and re-gain sales that seemed lost. It all sounds like a lot to do, but we would like to offer some strategies or best practices that can help you boost your online sales.

Clean Up Your Checkout Process

Cart abandonment is always a concern when it comes to e-commerce, but it can be corrected. You want to make sure your checkout process is customer friendly. Up until that point, you’ve been building trust with your potential customers —enough to make them interested in buying your products. During the checkout process, you should continue to build trust while offering a seamless experience to your customers. 

Woman using tablet

Things like having all relevant information on the same page, making buttons easy to find, and allowing your customers to visualize which step of the process they are in via a progress bar, will help minimize your cart abandonment rates.

Add Helpful Product Descriptions

Using accurate product descriptions will not only help your customers; it will be good for SEO and help you minimize returns. Put some time into optimizing your representations, too. It will make an impact on your position in search rankings, increasing your business’ online visibility, leading to growth in sales.

Consider including customer reviews on your product page as well as frequently asked questions.

Be Transparent About Product Shipping Costs, Delivery Times and Payment Methods

Few things are more annoying than having typed all your information on a site to make a purchase, only to find out later that shipping costs are higher than you thought, that your package will take too long to arrive, or that a particular payment is not accepted. Shipping rates, estimated delivery times, and payment methods should always be visible for your customers. They are essential elements in their purchase decision process.

Allow Your Customers to Continue Shopping

Not all customers that are inspecting their shopping cart are ready to stop shopping. Give your customers the option to keep shopping before they officially check out. Many of them will likely want to take another peek around to make sure they don’t miss out on anything.