What is Social Selling?
In the modern world, social media is not just a platform to keep in touch with old friends. Consumers today use social media to make buying decisions. They research products and make recommendations that influence others decisions. If your audience is using social media for their decision-making process, your business should be involved.
Social selling is using social media to connect with prospects, build relationships with your audience, and meet your sales goals. It’s about communicating with your buyers, providing them value, and engaging them on a long-term basis. Choosing a social platform that both you and your customers trust, will help you establish and maintain a relationship with them.
Four Basics of Social Selling
Build Your Brand
Having a strong professional brand gives you credibility in the industry. It will encourage people to contact you and respond to your communications.
Target the Right Prospects
Social selling has the edge over traditional sales methods, as the modern consumer has become more and more comfortable having conversations over social media, which makes it easier for you to identify the right prospects for your business.
Establish Yourself as an Industry Expert
Becoming a subject matter expert, providing interesting insights, sharing relevant content, and staying up-to-date with prospect news, will make you more attractive to your target audience.
Providing solutions and relevant information to your audience’s most common pain points —related to your industry— is an excellent way to encourage people to trust you, building stronger relationships. Your audience’s needs should go before your own selling needs.
Leveraging social media to your advantage is essential in today’s world. Impressions Agency helps you understand how to manage your social media best, so they align with your business goals, and help you achieve them. Ready to get started? Contact us today!