If you’ve been wondering if Pay-Per-Click advertising is worth a try, here’s what you need to know to make a decision.
Pay-Per-Click Advertising: The Pros and Cons
Little by little PPC advertising made its way into the marketing world, especially since search engine marketing started becoming more and more popular. You might be wondering —who is benefited by using PPC ads? The answer: anyone could.
Organic search results can take a while to kick into gear and start rendering the results you’re after, and this is where PPC advertising comes in handy.
The Pros
It is a Targeted Way to Advertise
Unlike newspaper ads, your PPC ads will not go out to just anyone. They will go out to a targeted audience, people who might actually turn into potential customers. Your ads will only be shown to those searching for your keywords, which means they are actually going to be seen by people who are interested in the products and services you offer.
It Renders Results Quickly
You can add your business address and number right into the ad, if you want to promote being contacted directly, even if they haven’t clicked on the ad yet. You can pause your ads which comes in very handy when you realize you haven’t received the kind of response expected. This allows you to experiment with your ads until you get a better response.
It is Cost Effective
You would be paying per click, unlike a space in the newspaper that you have to pay just for it to be there, even if no one ever reads it.
The Cons
You Have to Pay for It
Getting to the top of the search results doesn’t happen overnight. PPC puts you at the top of the list but it is not free.
Testing Your Ads Requires Extra Money
Nothing comes out perfect after the very first try. Testing your ads is important to get the results you want but to do so effectively, you need to allocate some of your budget toward that purpose.
The Learning Process Takes Time
When you’re setting your first campaign, you’ll find it a little confusing. There are many details you need to master before you can make the best out of each campaign, and that might take more time than you have. If you decide to do it, it will be worth it because, eventually, you will perfect your approach. But you must be willing to invest some time in it. The other alternative that can give you better results faster is to hire professionals who can help you with PPC.
At Impressions Agency, we can help you market your business with efficient PPC campaigns. Request a free quote today.
