The Value of Online Reputation Management
3 Reasons Why Online Reputation Management Matters
If you Googled yourself, would you like what you saw? The word ‘reputation’ refers to the opinions that are generally held about something or someone, whether that’s a person, business, product, or anything, really. Your reputation is the lens people see you through. This doesn’t only apply in the physical world, it applies in the online world, also. The tricky thing about it is, that it is taken as the truth, even if it’s not.
Online reputation management is the process of taking control of what shows up whenever someone looks for you online. It’s a compound of strategies to ensure that people find the right information when they’re searching for you on the Internet. It’s all about creating balance and being proactive to take the right approach toward content that can potentially harm your image.
Here are 3 reasons why managing your online reputation is so important for your business.
The Internet is the Go-To Tool Customers Use to Make Purchase Decisions
Want to get food? Go online. Need a certain service? Go online. Looking for more information? Go online. That’s how things work these days. All this information won’t come only from your website. That’s one part, the rest is all user-generated content. To supplement the need for information, there’s always going to be someone talking about you, whether you realize it or not.
Based on that information, people may decide whether or not to do business with you. This is why it’s important to keep a close eye on those conversations.
People Can Say What They Want, Whether It’s True or Not
Regardless of the size of your business, opinions will always exist. People may leave a comment on your blog, tweet their mind, or post a Facebook comment about their most recent experience with your business. It may be good but it also may be bad, whether it’s true or not. There are people who really just mean to give you constructive criticism, and others who may have an agenda and intend to harm you on purpose.
Your Digital Footprint Won’t Go Away
The internet makes sure that the good, the bad, and the ugly are available to everyone, for years on end. On one side, this is good, since it allows all of us to have access to information, even if it’s not current. But, on the downside, if someone writes a negative review about your business on any review platform, such as Google My Business, Facebook, or Yelp, you’ll be at a disadvantage over long-term, particularly if you’re not aware of it.
Online conversations about your business are extremely relevant and should not be taken for granted. As part of our all-inclusive digital solution, Impressions Agency can help you manage your online reputation, so you can keep things under control, allowing you to always put your best foot forward.