Is Your Business Ready for a Post COVID-19 Era?
Businesses have been dealing with the shock of Covid-19 and how it has forced them to change the way they do business. Everyone’s been getting busy trying to keep things running as smoothly as possible, given the circumstances. There has been the canceling of promotional campaigns, and the redefining of communication and marketing efforts.
The Starting Approach
As we moved into the unknown in the middle of a pandemic, it was all about managing the crisis and taking emergency measures. Businesses have been trying to be present for their customers during this time, letting them know we are all in this together.
The initial communication strategy has mainly focused on:
Being Present and Visible
Businesses that have been able to remain open throughout this time let their customers know they’re still around if they require their services.
Informing Customers of Changes in Service
Those who have launched online stores have been promoting them via email marketing campaigns, social media, etc. communicating to their customers any changes in business hours, hygiene protocols, or other measures.
Preparing for the Future
Even if we’re in the middle of the pandemic, we do know this is not going to last forever. Businesses should prepare for what will happen next. There are certain areas that you can start organizing now so that you get a head start on your post-COVID-19 marketing efforts.
Keeping a close eye on your current marketing efforts is critical for you to make informed decisions in the future. If you’ve been running PPC campaigns, email marketing campaigns, or any other marketing method —digital or not, be sure to monitor their performance. It will give you a better idea of what has been working and what hasn’t so that you can develop tighter strategies.
Adapt Your Messaging
Continue to create useful content for your audience. If you feel like you need to change your approach, do it, and update your blog, social, and website content to match your new voice.
If you have already started enjoying the benefits of running an e-commerce business, don’t let it falter once the pandemic is over. On the contrary, since you’ve experienced its benefits firsthand, continue to nurture that approach to grow your business. If you haven’t extended your activities to an online shopping platform, take time to analyze it. Companies that can leverage the power of e-commerce for their businesses should give it a try.