5 Principles of Reputation Management
In this digital world we live in, we’re exposed to criticism more than ever before, and there’s nothing that can protect us from it. Of course, this comes with its pros, as well as its cons, particularly when your company finds itself under attack.
Reputation management is how you put out that fire and take back control, so that people can find objective information when they search for you online. If you want to efficiently manage your reputation, here are five principles that will help you get it done.
Earn People’s Respect
It’s great when people trust your brand, but trust can easily be lost and it’s hard to get back. Respect, however, means that people have deep admiration for what your brand or business offers and what it represents and it’s much more important for reputation management.
Keep a Close Eye on Conversations That Involve You
Monitoring what people are saying about you will help you stay up to speed on people’s perception of your business, and it can also bring in business. Many people ask questions via social media —mostly Twitter and Facebook— which gives you an opportunity to engage with them and even identify areas for improvement.
Be Quick to React and Always Remain Polite
If someone complains, you won’t be the first business it happens to. The difference between you and your competitor, though, could come down to how you handle the response. Always acknowledge negative comments or reviews, and its best to do it promptly so that your customers don’t feel dismissed.
Really Analyze Criticism
Acknowledging those negative or positive comments is a good thing but it doesn’t stop there. Take time to analyze what people are saying and why they are saying it. It may show you something about your target audience you didn’t know before and will help you do a better job at marketing your business.
Don’t Be Afraid to Ask for Help
Being fully involved in those conversations can be a lot of work. Some businesses ignore this practice because it is time-consuming and feel like it takes away from their actual operation. If this is how you feel, remember there are professionals you can go to for help.