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Search Engine Optimization

SEO is essential for online visibility, ensuring your brand ranks high on search engines like Google and Bing! Incorporating Local Search Optimization enhances local discoverability, connecting your business with nearby customers for sustained growth.

Drive Search Results

Of course, there are plenty of other ways to drive traffic to your website. Paid media, social posts, and display advertising are just a few. But, when done well, SEO can provide an important — and cost-effective — strategy for organic growth. In fact, the latest research from web analytics company shows Google Search accounted for around half of external referrals to the publishers in its network this past year.

Due to the complexities of SEO’s dynamic nature, we have recognized that there needs to be a multi-tack approach to drive the best SEO. Your business needs this to consistently be found and ranked on search engines.

Graphic illustration depicting strategies to improve search engine ranking

Why do I need SEO and how do I produce amazing SEO?

An excellent way to understand SEO is to put yourselves in the mind of Google. What is Google trying to accomplish? Google’s main objective in our words would be as follows: “ to produce the most trustworthy search queries for the end user.”

The way that Google is producing these trustworthy search queries is by developing its own proprietary algorithms. This algorithm is changing and updating all the time, which makes it extremely difficult as a business owner to understand how to be effective with being found online.

Consider this: Google does not care about you or your business. They care about making money and their end users. Their main objective is to produce awesome search results to the end user who is searching online. Google’s mission statement: “Organize the world’s information and make it universally accessible and useful.” This is why SEO is important.

Finding the Right Customers

Now let’s look at this question from a business perspective. Business owners have one major goal in mind: to produce new business. Typically, they are not only trying to find new business but are also trying to find the right types of clients. This is why SEO is such an amazing tool and a great driver for businesses both large and small. When done correctly, it enables businesses to hone in on their desired results and drive more sales.

SEO can be intimidating

It’s a great thing when your customers love your business, but it’s even better when they’re telling their family and friends about it. Word-of-mouth is, and always will be, the number one marketing tool. At Impressions, we have designed a straightforward
review process that generates referral emails and sends them to your customers, while you take care of your business.

Want to learn more about SEO? See our full post here

The most effective ways to optimize your SEO include

Web Design

Increases your site’s credibility
in Google’s eyes.

Web Speed

If a site doesn’t load quickly,
we tend to move on to the next.

Content & Content Strategy

Content plays a huge factor
towards SEO.

Link Building

Quality internal and external
links that benefit your
end use rare a must.

Domain Authority

Domain Authority predicts how well your overall website will rank in search

Reputation Management

Your business’s online
reputation now plays a key
role in your SEO.

Social Engagement

Domain Authority predicts how well your overall website will rank in search

Understanding Competition

If you understand your
competition, you can gain
an understanding of
where the low hanging fruit is.

Want to learn more about SEO? 

Conquer the Intimidation Factor

Mastering SEO doesn’t have to be intimidating, especially when you harness the power of Local Search. At Impressions, we understand the importance of local visibility, making it easier for your satisfied customers to spread the word. Our streamlined review process not only ensures glowing testimonials but also boosts your local search presence. Let us handle the SEO complexity while you focus on growing your business and delighting your customers. Word-of-mouth meets the digital era with Impressions’ Local SEO strategy.