Search Engine Optimization
Of course, there are plenty of other ways to drive traffic to your website. Paid media, social posts, and display advertising are just a few. But, when done well, SEO can provide an important — and cost-effective — strategy for organic growth. In fact, the latest research from web analytics company Parse.ly shows Google Search accounted for around half of external referrals to the publishers in its network this past year.
Due to the complexities of SEO’s dynamic nature, we have recognized that there needs to be a multi-tack approach to drive the best SEO. Your business needs this to consistently be found and ranked on search engines.
SEO can be intimidating
It’s a great thing when your customers love your business, but it’s even better when they’re telling their family and friends about it. Word-of-mouth is, and always will be, the number one marketing tool. At Impressions, we have designed a straightforward
review process that generates referral emails and sends them to your customers, while you take care of your business.
Why do I need SEO and how do I produce
An excellent way to understand SEO is to put yourselves in the mind of Google. What is Google trying to accomplish? Google’s main objective in our words would be as follows: “ to produce the most trustworthy search queries for the end user.”
The way that Google is producing these trustworthy search queries is by developing its own proprietary algorithms. This algorithm is changing and updating all the time, which makes it extremely difficult as a business owner to understand how to be effective with being found online.