A digital presence is essential to success in today’s marketplace. For businesses transitioning to digital marketing, the adjustment can be daunting. It can be difficult to figure out which digital marketing tools you need. As with anything new, the trick is to start slowly. We’ve got a few simple digital marketing tools that anyone can handle and will instantly help you connect with your local audience.
You don’t need to have skilled technical abilities to access the world of digital marketing. You just need some simple tools.
Simple Digital Marketing Tools
Google is one of the biggest companies on the internet. They offer many useful tools for small businesses, including a tool called “Google my Business.” It literally puts your business on the map—Google Maps, that is. It also increases your chances of people finding your business when they do a related Google search.
Google has made this feature incredibly user-friendly. All you have to do is fill out some information, like the name and address of your business, hours, and contact information, and Google takes care of the rest. When it comes to digital marketing to reach a local audience, Google My Business is a must.
Facebook is another internet giant that makes it easy for businesses to get started on their platform. Facebook is a great way to engage directly with your customers while also showing them what your business is all about. Your customers are on Facebook, so your business should be, too.
If you already have a Facebook account and are familiar with the platform, you’ll find it relatively easy to set up a business page.
If you’re unfamiliar with Google and Facebook, or computers in general, don’t worry. Your business can still have a presence on the internet. Give us a call; we’d be happy to help you develop a digital presence, including building you a home on the internet in the form of a website.
