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SSL Certificates: What Are They For?

Internet without security would be a crazy place. To have a pleasant online experience, it is necessary to have that added layer of security that provides privacy and data integrity for both the websites you visit and yourself.

The Importance of SSL Certificates

To this day, the concept of SSL certificates is not clear to many. Have you ever asked yourself why you need an SSL certificate for your website, or if you even need one at all? Let’s start by defining what it is before addressing those questions.

What Are SSL Certificates?

SSL stands for Secure Sockets Layer. An SSL certificate is a small data file with a digital restraint on an organization’s details via a cryptographic key. SSL certificates are commonly used to keep certain information and online transactions secure, such as credit card transactions, logins, data transfers, and even browsing social media sites.

The Importance of SSL Certificates

Do I Need One for My Website?

If you handle sensitive information like credit card information, usernames and their passwords on your site, then it is in your best interest to have an SSL certificate to keep this information safe. In addition to that, having an SSL certificate can improve your Google Rankings, keep data secure at all times, even between servers, generate trusting relationships with your customers, and positively impacts your conversion rates. SSL certificates are especially important when you run an ecommerce website.

How Do I Get an SSL Certificate?

There are different types of SSL certificates you can get. Some are free and some you have to pay for. Impressions Agency recommends that you buy one, eliminating the need to authorize it every few months. When you’re ready to buy your SSL certificate, make sure you go with a trusted Certificate Authority such as GlobalSign. Your website is a very important part of your online marketing strategy. Protect it and make sure it’s safe for visitors to use.

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