How to Write Great Content That Your Audience Will Love

Landing pages vs home pages

If you’re a business owner, you will know how important it is to write great content when it comes to growing your business. 

Content covers everything from the blog to write on your website, your social media copy, and your social media posts that include photos and videos. 

Mistakes to Avoid with Your Business Blog
Great content can attract and retain more customers.

How to Write Great Content 

The first step before writing any content should always be to identify your target audience. Who are you trying to speak to? Who is going to be interested in your products or services? The content you create should be inspiring to your ideal customers. It should answer their questions and solve their problems.

Using Keywords

In order for your target audience to see your content, you need to use keywords. These are specific words and phrases that your customers will be searching for. If you use these regularly throughout your content, your website and social media posts will rank highly in Google. This means customers are more likely to come across your brand when they are searching for a specific product or service. Once you understand how your customers are searching on google for your products and services, you will know exactly what topics to cover in your online content. 

If you want to write great content, authenticity goes a long way. Your content should reflect your brand values. It’s no good just writing and producing content that you think your audience will like. It has to be content that you enjoy creating yourself. You are an expert within your industry and you need to display this to your potential customers. 

The final factor to consider is how you come across to your customers. Make sure to be humble in your content and don’t brag about how amazing your business is. Yes, it’s great to be confident, but people do not want to hear bragging! 

If you need help writing content, contact Impressions Agency to see what services our team offers and get started today. 

Authentic Content Builds Brand Trust

Authentic Content

Being authentic—showing the real you—is the best way to create the most engaging content. The easiest way to do this is to talk to your audience the same way you talk to your best friend. But there’s a bit more to it than just the way you talk. Good authentic content is relevant to your audience’s needs and speaks to them in a way they can relate and connect. 

Finding the Right Tone for Authentic Content

Take the time to figure out the right tone when talking to your audience or community. Your voice should be authentically you, and it also needs to reflect your brand while being appropriate for the subject matter. If you’re talking about something serious, be respectful of the situation. 

Authentic Content
Find your authentic voice to connect with your audience.

Build Brand Trust

The goal is to develop trust with your audience, which in turn will build loyalty. Part of this is taking the time to respond to customer questions and concerns promptly. This is the other side to delivering content. By pushing out content, you’re asking your audience to engage with you. When they make an effort to initiate a  conversation, you should be quick to respond. 

Be Available

In the same way that you’re available when a person enters your business, you should make yourself available online. This means answering questions through direct message, responding to comments on social posts, and engaging with your audience. 

When responding, it’s ok to show your human side. Even though you’re replying on behalf of your business, you can still be relatable and personal. By personalizing your interactions, you’re showing your authentic self, which will help to make customers feel secure while also building brand trust. 

Ready to take your digital content to the next level? Give us a call to get started

How Email Marketing Can Be Valuable for Your Business

email marketing

Want to develop relationships with your potential customers? Email marketing might be what you need.

The Benefits of Email Marketing

Email marketing refers to the use of email to promote products or services, and to build relationships with potential customers that can result in new leads. However, using email to spam your customers with tons of deals is not an ideal approach to email marketing and might not give you the results you expect. Ideally, email marketing should be used to communicate with your customers and customize your messages to generate content that is relevant to them.

Here are some of the advantages of email marketing and how it can be of value to your business:

It is Cost Effective

Since there is no printing or postage fees and no advertising rates, email marketing is a very affordable way to market your business that delivers strong ROI.

It’s a Targeted Marketing Strategy

When you think of other ways of advertising, like print ads, TV, and radio, etc., they all push the same content for everyone. There is no distinction, however, the one-size-fits-all type of advertising is not very effective. Email marketing gives you an opportunity to get to know your customer better so you can tailor your messages to fit their wants and needs, which has a positive impact on your conversion rate.

Email marketing is measurable It’s Easily Measurable

With email marketing, you have access to precise numbers that will help you understand how your campaigns perform. Having access to these results gives you the opportunity to not only get to know your audience better but to make decisions that help you provide value to them and impact your sales.

Increases Brand Awareness

Every email you send is another chance you get to expose your brand to your target audience. A carefully thought out email marketing strategy can help you deliver value while you make sure you stay on the minds of your customers which gives you a better chance to get them through your sales funnel.


Build a robust marketing strategy and don’t rely on just one method. Instead, you can have various strategies working together in your favor. At Impressions Agency, we can help you drive sales with great content, SEO, and social media management. Let’s talk about how we can help you take your business to the next level.

My Impressions

5 Tips to Round Up Your 2018 Marketing Strategy

Marketing Tips to Round Up Your Marketing Strategy

Fulfilling all of your audience’s needs can be hard but you can do it with the right marketing strategy.

5 Rules for Effective Marketing

There are certain tips that can help you round up your strategy and lead to a successful marketing approach.

Find a Way to Catch Their Eye

Grabbing people’s attention is rather hard these days. There’s so much going on, it’s kind of tough to focus on one thing. You can start by showing people about their struggles and then show them how they can benefit out of doing business with you. Once you establish a relationship with your audience, give them offers they cannot resist.

Become a Problem Solver

Tips for an effective marketing strategy

Teaching people something is a great way to get them to trust you. You can develop your whole blog around this idea. Identify their main problems and how you can help them overcome them. This way you get a chance to showcase your solutions and address their concerns.

Take Advantage of Social Media

Not being on social media is like taking the day off work.  Your audience is most likely social and for you to be successful, you have to go where they are. Stay engaged with them and share valuable content that keeps your prospective customers coming back for more.

Communicate in a Relatable Way

Sure, you’re the expert but you have to be very careful in how you’re addressing your customers. You don’t want to come off too technical or showy. You want to find a balance between being a knowledgeable authority and being relatable. Use a language that people understand and are comfortable with.

Add Value

For a marketing strategy to work, people have to feel like it was their idea to approach you. You want to convince them they need you. This is where a customized marketing experience that addresses exactly what they need, really pays off.

Digital Marketing that Sets You Up for Success

At Impressions Agency, we can help you make a good impression online. Our goal is to help you increase conversions while we provide you with the best customer service in the business. Contact us today for more information.


The Art of Creating Must-Read Content

Producing content that is attractive and refreshing is not always easy but it is certainly the key to appeal to your customers.

How to Create Relevant Content

Content makes the world go round. It is essential to digital marketing as it helps reach a wider audience, increase your sales leads, boost brand awareness and build engagement. Lack of engagement results in customers not being loyal, which is why it is important that whatever content you share is relevant and adds value to your audience. These tips can help you generate appealing content that your audience can’t turn down:

Understand What Keeps Your Readers Up at Night

It’s not about just writing any 500 words and posting them on your site or social media. First, you must understand which are your audience’s problems or dilemmas that relate to the products or services you offer. What is it that concerns them? What are they interested in fixing?

How to Create Relevant ContentWrite Content That Addresses Their Concerns

Now that you identified the problem, it’s time to come up with the solution. How is your business going to put an end to their frustrations? You want to make sure you target those concerns and provide useful information that relates to your brand so you can get customers attention and they feel the need to approach you.

Come Up with Good Keywords

Research is the key. Find keywords that are relevant and trending in search engines. Search for a certain topic and find the most popular keywords that relate to that topic so you can incorporate them in your content. Use keywords wisely and avoid stuffing your content with them.

Write a Killer Headline

Your headline is the first thing your audience will read so it better pack a punch or you can bet they’ll look the other way. Coming up with a good headline is essential to having your content read.

Get Professionals to Help You

It may seem like everyone can do it but the truth is, it is not as easy as you might think. You can save yourself time, effort and even money by having professionals in the area give you a hand with this task. At Impressions Agency, we can generate content that can help your business get the attention it deserves. Want to find out how? Call or write today for more information.