Developing an Effective Content Marketing Strategy

Your content can make or break your online marketing efforts. A solid content marketing strategy can help you get the results you’re looking for.

Create Quality Content with a Strong Content Strategy

Surely, you’ve heard content is king —and it is. People no longer rely just on ads, they care and they want to know more about your products and services, and the internet gives them a chance to get as close to you as they can. If they’re not comfortable enough with the information provided to them, they might go to someone else for what they’re looking for and that’s why good content is so important.

It’s not just about typing words into a blank page, it’s about adding value to your customers through information that is relevant to them —information they can actually use. Then two things happen: you build your brand’s credibility and end up with loyal customers. If you’re in need of a good content marketing campaign, consider these tips when you’re in the development stage:

Quality Is What Is Most Important

It doesn’t matter if you put out hundreds of articles every month, it matters what those articles share, and how or if they’re adding value to your customers. Quality always comes before quantity. If you have the added value element down, work on your appeal by adding images, graphics, infographics, whatever you need. Make sure you’re delivering valuable content that is appealing to your audience.

Create Quality Content with a Strong Content StrategyTake Time to Document Your Content Strategy

Don’t just talk it over with your business partners, establish a solid strategy and document it to keep it as a guide. You should consider things like the type of content you want to share, whether it’s videos, blogs or podcasts, how frequently you want to post including the days and times of your posts, and how you are going to share this information, like email or social media.

Measure Your Results

It’s not just about having it in writing and then forgetting about it. Your content strategy is something you need to follow up on. Track your progress and identify whether or not your efforts are paying off. If you see that they’re not, don’t be afraid to change directions.

Get Your Content Strategy Tailor-Made by Professionals

First impressions matter and your content represents the face of your business in the virtual world. Make sure you’re putting your best foot forward with a content strategy that will do your business justice. At Impressions Agency, we have trained professionals that will help you design the best strategy for your business. Request a free quote today.

Tips For The Beginner Content Writer

Tips for beginner content writers

Starting out in the world of content writing? It can be confusing. There’s a lot to learn and a lot of info available – so much so that it can be hard to know where to begin. And even harder to know what works and what’s current.

Content Writing Tips For Beginners

The Internet is quite an awesome invention, but take a second and imagine the Web without content. It would be pretty worthless. The Internet was created to share information anytime, anywhere. The tricky part is to fill the World Wide Web with content that’s interesting enough to keep people coming back for more. As content creators, that is our goal!

blog content writing tips

As a beginner content writer, surely, you’re eager to learn all about content writing. We have made is a simple as 1… 2… 3… and of course, 4!  Four basic tips to start.

1. What is Content Writing?

Content writing refers to a type of online writing which is related to Web marketing campaigns. In other words, content writing is the creation of the text that will appear on websites.

2. Avoid Stuffing Keywords

Fact: SEO is important. Also a fact: stuffing keywords into your copy is nothing short of annoying for your readers, and it doesn’t rank well on search engines.

3. Don’t Leave Your Source Unrecognized

There’s nothing wrong with citing your sources. It’s actually good Internet etiquette to do so; just make sure to hyperlink back to the original site.

4. Keep Links Relevant

All pages on your site should link to other pages within the site. In addition to boosting your rankings, it will keep users navigating your site for longer.

Most writers will keep this in mind when creating Web content, but what they’ll often forget to do is revisit older posts and pages to update them with new links. Set a Google Calendar alert for yourself so you’ll remember to do this once a month.

In addition to these tips, knowing which tools you can use to create better content is incredibly valuable. Want to know what industry experts recommend? Check out this great article by Ferry Vermeulen at INSTRKTIV and take your content writing skills to the next level.

Content Writing Tips for Beginners
Content Writing Tips for Beginners

Up Your SEO Game

SEO, that’s step 2. And a whole other arena. Necessary and fun! Keep coming for more tips and we’ll continue to help you win the game in your content creation path to success.

My ImpressionsAt Impressions Agency, we love to generate valuable, quality content for our clients. Our team of content writers are prepared to do just that! If you’re interested in a great content strategy to give value to your website, that’s what we’re here for. Give us a call.