How Email Marketing Can Be Valuable for Your Business

email marketing

Want to develop relationships with your potential customers? Email marketing might be what you need.

The Benefits of Email Marketing

Email marketing refers to the use of email to promote products or services, and to build relationships with potential customers that can result in new leads. However, using email to spam your customers with tons of deals is not an ideal approach to email marketing and might not give you the results you expect. Ideally, email marketing should be used to communicate with your customers and customize your messages to generate content that is relevant to them.

Here are some of the advantages of email marketing and how it can be of value to your business:

It is Cost Effective

Since there is no printing or postage fees and no advertising rates, email marketing is a very affordable way to market your business that delivers strong ROI.

It’s a Targeted Marketing Strategy

When you think of other ways of advertising, like print ads, TV, and radio, etc., they all push the same content for everyone. There is no distinction, however, the one-size-fits-all type of advertising is not very effective. Email marketing gives you an opportunity to get to know your customer better so you can tailor your messages to fit their wants and needs, which has a positive impact on your conversion rate.

Email marketing is measurable It’s Easily Measurable

With email marketing, you have access to precise numbers that will help you understand how your campaigns perform. Having access to these results gives you the opportunity to not only get to know your audience better but to make decisions that help you provide value to them and impact your sales.

Increases Brand Awareness

Every email you send is another chance you get to expose your brand to your target audience. A carefully thought out email marketing strategy can help you deliver value while you make sure you stay on the minds of your customers which gives you a better chance to get them through your sales funnel.


Build a robust marketing strategy and don’t rely on just one method. Instead, you can have various strategies working together in your favor. At Impressions Agency, we can help you drive sales with great content, SEO, and social media management. Let’s talk about how we can help you take your business to the next level.

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Digital Marketing for Nonprofits

Tips for beginner content writers

Digital marketing done right could help your nonprofit organization reach its goals.

Grow Your Nonprofit with Strong Digital Marketing

Growing any business is hard, but a lot more work goes into building a successful nonprofit from the ground up. The reason? Resources, or lack thereof. Every organization needs money to move and nonprofits have the tough job of building something out very little. When those resources are needed for planning, sponsorship inquiries, promotions and marketing materials, very little is left for digital marketing.

At Impressions Agency, we understand the value of nonprofits and how hard it can be for them to grow, but with a little push in the right direction, you can be more effective in growing your network and promoting your services.

Strengthen Your Brand Through Social MediaSocial Media Marketing

Social media platforms provide a great opportunity for small to medium nonprofit organizations to reach out to their audience with minimal investment. All you need to do is create a profile on your favorite social network and with some patience and dedication, you build a following, engage with them, and generate supporters that are willing to contribute to your cause and share your message.

Use Relevant Hashtags

Since you’ll be posting content to social media, why not make it easy for users to track it? Using keywords as hashtags can be a great way to allow users to find you when searching for trending topics. That can help expand your network.

Customize Your Timeline Image

With the help of free editing and designing software, you can create a banner that you can post on social media to communicate your message and your services. This helps your promote your organization without having to spend money.

Email Marketing

This is another great way to reach a larger audience and grow your network. Create an email subscription database by adding an appealing subscription form to your website where your visitors can submit their information, and once you have that, you can share blog posts, upcoming events, and information about the organization.


These tips can help you improve the online presence for your nonprofit without consuming your funds. Digital marketing takes time and consistency but when handled properly, it can be a very effective way to expand your reach and bring more attention to your organization.