Social media offers a way to communicate with your customers in a closer way, with Facebook being the most popular network among businesses. However, Pinterest has a lot to offer to your marketing strategy, especially for local businesses.
5 Steps to Market Your Local Business on Pinterest
When it comes to social media marketing, Pinterest shouldn’t be underestimated. This social media platform offers many benefits to businesses and can help you reach out to more people. If you’re looking to reinforce your social media presence, here are 5 tips to help you market your business on Pinterest:
Understand What Your Audience Is Interested In
First things first. Breaking into Pinterest grounds is not just about creating boards left and right. Before you even start sharing content, you need to have a clear idea of what type of material your audience is looking for. You can start your research by finding out who your target audience is following. Browse through the categories that are most related to business to see what content is being shared and how popular it is. This will give you a better idea of what topics and keywords your customers are interested in.
Sneak Your Keywords into Your Profile and Boards
Once you have identified the most relevant keywords or topics for your business, you can use this information in the names of your boards and in your profile, in places like your profile name, and description, too.
Expand Your Reach with Informative Content
People on Pinterest are looking for valuable content. They are interested in learning things and buying things, so take this into account when deciding what to pin. Content that meets these criteria is what’s going to help you grow your repins.
Drive Traffic to Your Website By Sharing Your Own Content
By sharing your own content on Pinterest, you are giving it much more exposure. Whether you are sharing links to your own articles or to your products and services, with every repin and click, your click-through rate will increase and traffic to your site will too.
If You Have An Opportunity, Don’t Be Afraid to Engage
As people start sharing your content, you will notice that questions and comments might come up. This is a great way to connect with your audience directly and answer whatever questions they have.
Pinterest could be a great addition to your social media marketing strategy, however, if you are present on other social media platforms, you might feel like keeping up with all of them is a little too much to worry about. At Impressions Agency, we can help you manage your social media platforms while keeping your message consistent across all of them. Let’s talk about how we can help you grow your online presence.