Getting presence and recognition on the Internet today is vital for every brand, business or project that wishes to succeed. Nevertheless, it is a complicated task that involves more than just…Continue reading
Relevant Trends for SEO in 2019
SEO is an ever-changing matter. What remains is its relevance. If you want your business to reach your target audience, you need good SEO —whatever that may mean. SEO has come a long way since its beginning, and things get more complicated as Google refines its search —no pun intended— for the best content for its users. Here are some of the most relevant SEO trends we can expect to see in 2019.
Enhancing Your Audience’s Journey
Google rewards you if your site provides a good experience for its users. The most important thing about SEO is understanding the needs of your audience. This is the only way you can expect to be able to optimize their journey. What are they looking for and how can you present them with an answer in the simplest way possible? Start by analyzing your target audience.
Your site’s SEO, a.k.a. on-page SEO is not something you do once and then forget about. It pays off to continually be looking for ways to improve your SEO, like providing content that answers your users’ most common questions, simple internal navigation, and abbreviated conversion process. These are simple, yet effective ways to boost SEO.
Creating Truly Valuable Content
Google is getting more and more into evaluating the depth of a website’s content. That means sites will need to start producing more in-depth quality content because soon, sites with weaker content will start suffering as they start being compared. Creating primary content to keep your blog going, soon won’t be enough.
Thinking Outside the “Google” Box
Google pretty much owns the SEO world, but that doesn’t mean that other companies like Amazon or Apple won’t cut into their search dominance. Soon might be the time when we start to optimize for other search engines beyond Google. People are searching for apps and videos, among other things, and those places need to be ranked, also.
Building strong SEO can be a labor-intensive task. For your business to compete in this area, it will need to stay on top of the SEO game. Impressions Agency can help you make this happen, thanks to our all-inclusive digital solutions. Contact us to find out more.
If you’ve ever wondered whether social media has an impact on SEO, the answer is yes, and there are various ways how.
How Social Media Impacts SEO
Although social is not a direct ranking factor, as confirmed by Google on various occasions, social media does have an impact on rankings and can help your business become more visible on search engine results pages. Here are 3 ways in which social media impacts SEO:
Sharing Content Drives Traffic to Your Website
People like quality content. The more you share links to your own content, the more exposure your content will get and the more chances there will be for people to share it or link to it. This motivates people to visit your website which drives more traffic and helps increase organic search ranking.
Increases Brand Awareness
Did you know that Facebook has over 2 billion users and Twitter more than 330 million? That’s a lot of people. Social media gives you the opportunity to build an online presence and keep your brand top of mind while building an audience. This is very valuable to your business, as it increases the chances that people will click on your content when it’s displayed in the search results.
Social Media Profiles Rank In SERPs
Social media profiles tend to show up in the search results when you type in the name of a business. If your website is ranked high in the SERPs and your social media profile also shows up, you’d be taking some very valuable spots in the search results. Visibility-wise, this gives you an edge over the competition.
It’s not just one or the other. Both social media and SEO are marketing tactics that are highly relevant and should be part of your online marketing strategy if you want to keep moving your business in the right direction. Juggling both can be tricky. Luckily, Impressions Agency is here to help you with that. Want to implement digital marketing strategies that can make your business grow? Contact us today.
Online marketing might be the missing part of your marketing strategy.
Types of Online Marketing You Should Start Looking Into
If you’re trying to break into the online business industry, you can’t pass up on online marketing. The Internet is a great tool but it can also be your enemy when you’re not on it. Online marketing is what will help you reach your target market and increase your sales.
It is truly an art. Online marketing requires understanding which are the best online strategies that will help you get the results you need. But, what are those strategies? These are the types of online marketing you should be aware of:
Online advertising is, basically, promotional marketing messages or ads that are delivered through the Internet. There’s banners, interstitials and other options, and some social media platforms like Facebook, offer their own ads.
If you know how a sales funnel works, you know that once you’ve built a database with emails from prospects, you should keep in touch with them. You can engage with them through a newsletter and, hopefully, start building a relationship that will lead to increased sales.
SEM or Search Engine Marketing
SEM contemplates two strategies that help search engines find your site and rank it. You can do this organically via SEO or through paid search marketing or Pay Per Click (PPC) which means search engines put your website on the search results and you pay every time someone clicks on it.
Generating good content is key in the marketing world. It’s a great way to attract customers and engage with them by providing information that is relevant to them. Ideally, blogs should showcase content around topics that are interesting to customers and how your products or services tie into that.
Social Media Marketing
Social media offers the opportunity to have ongoing conversations with your audience. It’s a great way to build brand awareness and interact to create loyal customers.
Even when you understand the basic online marketing strategies, knowing how to tie them all in to make them work for you can be complicated. At Impressions Agency, we are blessed to have a qualified team that understands the business and knows how to use these tools to help you achieve your goals. If you’re looking for ways to get ahead in the business, give us a call.
Get the Most out of Your Website with Smart Content Marketing
A company’s website is just like another employee. Think about it: the company pays money for a domain and hosting to keep the website running, and in turn, it displays information for the company 24/7. That’s the website’s job, and the goal of its effort is to increase sales for the company. For the website to do its job effectively, it needs support from other employees. That’s where content marketing plans come in handy.
If your website doesn’t have strong or current content, not only will it be unattractive to viewers, but it may get no viewers at all. You see, search engines are how most people find the answers to their questions these days. These questions are usually a simple, searchable phrase such as “sign shops Englewood” or “interior decorations Littleton,” and so Google displays the top results for the companies in that area.
How Does Google Decide Who’s on Top?
Google bases their search results on several criteria, all relating to relevance to the search. For your website to stay relevant, it needs to have content that the search engine user is looking for. Since the world changes every day, that content needs to be kept current, too, or else your information may be quite outdated and useless for users who visit your site. Once a user has found your website, they become a potential customer for your business.
How Do You Ensure That Your Company’s Website Has the Content Potential Customers Are Looking For?
You think like the customer, determine which of your industry terms are searched for the most in your area, and then pump those terms into the content you put on your website. The searchable terms you put into your website’s content are called keywords because they’re going to be the key to your website’s success.
Before I joined Impressions, I worked for a family owned sign company in Denver as a marketing assistant. They had me create content for their website to keep it fresh for search engines to pick up on, and to continuously pump the site with the keywords our potential customers were searching for. As we got more and more potential customers through our efforts to optimize our search engine results – also known as SEO – we got more sales. So, the website did its job, but it couldn’t have done it without me.
Well, now I’m a part of a whole team of people like me. We’re a team of people who know the ins and out of the rising digital marketing industry. We know how to create an effective website that attracts users and drives up your bottom line. We’re Search Engine Optimization experts, content experts, and design experts, and we’re here to ensure your website is an effective sales employee for your business.