Digital Marketing Tips for Small Businesses

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Having an effective digital marketing strategy is important for any business. It helps business owners expand their reach and achieve new goals through various online platforms. 

Digital Marketing to Boost Your Businesses

Digital marketing has somewhat leveled out the playing field. It’s given smaller businesses a chance to grow and compete with their larger competitors. You can use both free and paid methods to build an engaged audience, generate more leads, and drive more sales. Here are some top tips you can use for your small business to enhance your digital marketing strategy. 

Research the Competition

Person holding a smartphone with Google on screen
Make sure your company is registered on Google My Business to reach a local audience. 

Figure out who your competition is. Identify what they are doing well and try to emulate that. How can you stand out above the crowd of competitors? 

Know Your Ideal Client/Customer

Formulate a picture of who your ideal client or customer is. Identify the potential pain points and challenges that your customers might face, and think about how your goods or services can help them to overcome these problems. 

Understand the Customer Journey

One of the best digital marketing tips for small businesses is knowing each step of your customer’s journey. Where does it start, and how does it end? 

Develop a Dynamic Website

Your website should be user-focused. Make it easy and enjoyable to read, and ensure it loads up quickly so that people don’t click away from your site. Focus on enhancing the user experience and keeping your consumers engaged with your content. 

Focus on Reaching the Locals

Make sure your company is set up on Google My Business so that the people in your local area are aware of who you are and what you do. 

For more digital marketing tips for small businesses and for helping to create engaging Web Content, contact the team here at Impressions Agency today. 

4 Digital Marketing Techniques to Boost Your Business

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We live in a digital world. This means that you need to have a great digital marketing strategy for your business to reach a wider audience and grow to new levels. 

Top Tips and Techniques to Boost Your Strategy

Here are some great digital marketing techniques that are essential for your business to help you increase your brand awareness and enhance your revenue. 

Boost Your SEO

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Use social media to increase your brand awareness.

Search engine optimization enables your online content to be found by your target audience. Incorporate the keywords and key phrases that your potential customers will be searching for into your online content. This will help you reach your target audience and start generating more leads. 

Create Valuable Content

As a business, it’s vital that you create valuable content that helps your audience to solve a problem or overcome a challenge. Produce posts that resonate with them and lets them know that you care about improving their lives in one way or another. Make your content shareable and saveable to enhance engagement. 

Use Social Media

Social media is one of the best digital marketing techniques that you can use for your business. Make sure you are present on the right social media platforms for your brand and create engaging content. Increasing your online presence through social media will widen your reach and enable you to interact with your audience more easily to build a strong community. 

Analyze Your Data

Continually analyze your efforts to see what is working well and what might need changing with regard to your digital marketing strategy. Data analysis allows you to adapt your content and make the necessary adjustments to ensure you are reaching the right people. 

For more digital marketing techniques to boost your SEO strategy, get in touch with Impressions Agency and Get Started today. 

What Voice Search Means for SEO and Keywords

In the past, SEO relied on finding the appropriate keywords that a particular audience would be typing in on different search engines. Businesses then started to shift their focus more towards reaching a local target audience. They began using long-tail keywords or key phrases that were more specific and mimicked how humans would talk in real life. 

With the advancements in technology, voice search is now available on most devices. This has opened the door up to a whole new way of searching online. So, as a business owner, how do you adjust your strategy to optimize your content for voice search

What Voice Search Means for SEO and Keywords

More and more consumers are now searching via voice recognition. 

These advancements in voice recognition now mean that consumers will start to search in complete sentences rather than a bunch of essential keywords. They will start to search in a similar way to how they would talk in real life. 

What Does This Mean for Business Owners?

This shift now means that your SEO techniques will have to adapt to modern technology. Consumers are using voice recognition to make their lives easier, and you must adjust your content to suit this. 

For example, initially, if a user wanted to find nearby swimming lessons, they would search something similar to ‘swim class beginner adult’. Now, however, they are likely to search ‘adult swim classes near me’. In the very near future, this search is more likely to become ‘where can I find beginner swim classes for adults?’ 

Adjusting your content right now means that you will be prepared for this change in the way your audience is searching for things online. Always try to be ahead of the curve with your marketing strategies.

Need help with how to adapt your SEO strategy to suit voice search? Contact Impressions Agency to get started today. 

Why Is Mobile Friendly Content Going to Rank Better

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With 6.4 billion smartphone users across the world, it comes to no surprise that almost 70% of users shop through their cell phones instead of a desktop computer or going into a physical store. As a small business, creating mobile friendly content is, therefore, extremely important to your growth and success as a company. 

What is Mobile Friendly Content?

Being mobile friendly refers to online content that’s designed to look and work the same way on a cell phone as it does when viewed from a desktop computer. The idea is to make the content enjoyable and easy to read for all smartphone users. 

Benefits of Mobile Friendly Content

Man checking email on smart phone
Make sure your website is easy to navigate on a smartphone to keep your audience interested and engaged in your content. 

Creating content that works well on mobile devices can widen your reach to customers that wouldn’t normally walk by your store. With US adults spending an average of three hours each day on their mobile devices, you can capture and maintain the attention of millions of more people by having a mobile friendly website. When your website works well on smartphones, it will enhance the user experience and help you to build a stronger, more engaged audience. 

How to Make Your Website Mobile Friendly

Here are some great ways to optimize your online content for mobile phone users: 

  • Make your website responsive so it loads quickly 
  • Avoid using lots of ads and pop-ups 
  • Keep the design simple and sophisticated 
  • Avoid large blocks of text, and instead, split them up with images 
  • Make the navigation bars easy to use 
  • Use larger font sizes so they are easier to read on a small smartphone 
  • Ensure buttons are large enough to press on using a mobile device 

For more advice on creating great mobile friendly content or learning more about the importance of SEO, contact Impressions Agency and let us help you get started today. 

Incorporate SEO Trends 2021 to Boost Content Rankings

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Your online content must be SEO-optimized in order for your business to grow. Using organic marketing tools helps to boost your website and social media content in search engine results pages. 

Both content and SEO are important, but times are changing. Business owners need to consistently stay up-to-date to make sure they are optimizing their content and their digital marketing strategy correctly. By following SEO trends in 2021, they can reach their target audience more effectively. 

So what are some of the latest SEO trends? 

Mobile-Friendly Content

As most people now view online content via their smartphones, it’s extremely important for all of your online content to be mobile-friendly. Most local consumers are searching for products or services on their phones while they are on the go. That searches are spontaneous and are often done in times of need. For this reason, you want your content to be easy to read and highly accessible for those who are searching via their smartphones. 

Quality of Content

With the increasing competition as more and more businesses pop up, SEO trends in 2021 appear to focus on quality. Brands are looking to improve the user experience of their customers. Make sure you are posting user-centric and user-focused content, as this will rank more highly in search engine results pages. Avoid constantly selling or promoting your products, and instead, provide value to your audience. 

Voice Searching

Voice search is going to be a huge factor in the near future. This means that you should start switching from keywords to key phrases. Think about the way a person would talk and use these terms and sentences throughout your online content. This way, when they make specific searches, your brand is going to appear near the top of the page. 

If you’re interested in learning more about the SEO trends of 2021, and if you need help with your SEO strategy, contact Impressions Agency to Get Started today. 

Improving the User Experience With High-Quality Content

Man holding smart phone

A good content strategy improves the user experience. There are two parts to a strategy that will help you achieve this. 

Improving User Experience with SEO

The first part is SEO. You need to find the right keywords and keyphrases to guide your content creation. This involves understanding how the user is searching for information and the words they use to search for that information. Knowing this will help you focus your content while improving user experience

Keywords help to optimize your content for search engines. They also help to connect you with users who are looking for the information that you have on your website. SEO allows you to reach out to your customers at the right time, exactly when they need what you have to offer. 

Person typing in search engine bar
You need to find the right keywords and keyphrases to guide your content creation.

Improving User Experience With Quality Content

Once you have the right keywords and keyphrases chosen, the next step is to create quality content around them. Creating valuable content means providing useful, insightful information to your viewers. You also want to entertain them, since nobody likes reading boring text. This content, in the form of text, images, and video, should answer the user’s search engine queries. The content should also relate directly to your products, without coming off as being “salesy.” 

Doing this will result in an increase in search engine ranking. It will also give your website and your business more credibility in the minds of your customers. 

One of the ways to create quality content is to think like your customer. Create content that your customer needs and wants to see, rather than creating content you think will help sell products. By providing value to your customers through useful content, you’re building trust and loyalty, which in turn leads to sales. Ready to create engaging content? Contact us to get started.

Why SEO is Important to Build an Online Presence

Search engines like Google and Bing are how people find information online. Having your website appear on the first page of search engine results will increase the chances of your website being seen by people looking for the information you have. This is why SEO is important

Why You Need to Be Online

Today, people go online when they’re looking for information. If you want to meet your customers where they spend their time, you need to be online. If you want your customers to find you and to find the products you sell, you need to be online. You need a website that generates results

The new marketplace is digital, and to find success in today’s business world requires being online. 

Why SEO is important.
Today, people go online when they’re looking for information.

Why SEO is Important

Search engine optimization (SEO) helps your website get found. It is a series of techniques and tactics that make your website more likely to appear in the first few pages of search engine results when people search for things relevant to your business. It helps your business get found online. That’s why SEO is important. 

With the right SEO strategy, and by implementing effective SEO tactics, you will see an increase in website visitors. This is an important step in converting viewers to customers. SEO should be seen as part of your efforts to increase SEO sales. 

SEO requires knowing what people are searching for by doing the appropriate research. Using that research, you then tailor your website content to attract people by including terms they are searching for. 

A shoe store, for example, may notice that people are searching for the best hiking shoes, so they will create content about hiking shoes, with links to their product pages. Done well, that content will show up on the first page of search engine results when people search for “best hiking shoes.”Ready to get your website noticed by your customers? Contact us to get started today.

Where, Why and How to Find the Best SEO Company in Denver?

4 SEO Trends for 2019 You Should Know About

Colorado has quickly become one of the fastest-growing states in the US. Based on the last official census, Colorado’s population grew by 1.4 percent between July 1, 2017, and July 1, 2018. Its current population is estimated to be 5,695,564, nearly 700,000 higher than in 2010, representing a 13.2 percent growth. This makes it the fourth-highest among all states over that time period.

With a wide and diverse cultural city that promotes a healthy work-life balance with plenty of different entertainment options, accessibility to the outdoors, and a well-educated, young workforce, Colorado and especially Denver, have become one of the best and most attractive places to live and start a new business.

Denver offers a wide range of opportunities that are not found in all states. The city is rich in culture, with a growing food scene and constant traffic of tourists that keep it fresh and dynamic. Denver provides entrepreneurs and startups, business support and opportunities that are boosted by its traditional customer service culture.

According to Forbes, Denver is ranked as the best place for businesses and careers in the US, becoming a prominent player in the US entrepreneurial scene. Nevertheless, such attractive numbers come with a cost and it is the fierce competition. With more and more new businesses trying to succeed, standing out from the rest becomes quite a task, but it isn’t impossible.

If you are going to start a new project, business, service, product or brand, in a city that shines because of its friendly approach to creativity, art and easy access to technology and customer service, the best thing you can do is using these to your advantage. The best tool, strategy or secret weapon that new business, startup or entrepreneur has to start competing in Denver’s fast-growing markets is SEO.

Denver offers amazing opportunities and conditions for startups

SEO or search engine optimization will not only help you to position your new brand, service or product, while reaching your specific target audience, but it will also provide you with enough information to understand your potential customers habits, preferences, and needs, giving you the leverage required to succeed over the rest of Colorado local businesses.

Creating Your Business in Denver

Before diving deep into the SEO world it is important to analyze Denver business statistics. Colorado and specifically Denver offer a wide range of benefits and opportunities that will help to establish your business. Having a better picture of how its economics are moving today will allow you to have a better idea of what you are going to find in your specific discipline or market area, how your competition flows and what opportunities are at your disposal.

Why Establish Your Business in Denver

Denver simply keeps showing a fast development in basically all-important areas in which a large and successful city should focus and invest in. Providing for your residents, public parks and open spaces are vital for a healthy lifestyle. Downtown Denver has over 150 acres of parks and open space, including Commons Park and Civic Center Park. You can also enjoy over 110 pieces of public art concentrated downtown.

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Denver is considered the best place to set a new business.

A city without mobility and public transportation access can’t succeed, but Denver’s robust mobility network boosts and strengthens economic development opportunities, connecting downtown users to surrounding neighborhoods. However, it is interesting how a growing part of the population is biking, walking or using some other sort of alternative means of transportation.

These essential factors allow Denver and the entire Colorado State, to offer a wide range of academic, commercial, industrial, economical and most of all, natural benefits that make it the perfect place to start a new project, brand or business. According to The Downtown Denver Partnership’s 2019 State of Downtown Report, there is an overall city improvement, increasing investment, strong office market fundamentals, a growing and highly-educated workforce, and a vibrant residential population.

In detail the report shows how these specific factors have been behaving lately, providing an interesting blueprint of how it can help or affect entrepreneurs and startup success.

Denver’s Development

Denver’s strong population and job growth keep increasing. Colorado has the 8th lowest unemployment rate in the nation at 3.6%, and by September 2016, the employment growth in Colorado ranked 8th nationally. This has a direct impact on the city’s increasing residential, office and hotel demand, which is expected to represent in 2019, about $3 billion in investment. Forty-eight new projects were recently completed, planned, or are underway, bringing to Downtown Denver a total of 40 hotels, 10,700 hotel rooms, 13,285 residential units, and nearly 40 million square feet of office space.

Denver’s downtown growing residential population also has a direct impact on retail sales. It is stated that retail sales have an annual growth of 6 percent. Restaurants also play a huge roll in Denver’s economics, representing 41% of total sales. On the other hand, tourism and attractions are the main components of Denver’s economics. Downtown Denver welcomes about 17.4 million overnight visitors who spent $5.6 billion. Hotel rooms and meeting places represents $750 million in the economic impact of this world-class destination.

Another interesting statistic to pay attention to is Denver’s high-tech market. Since 2010 the tech workforce has doubled, growing nearly 14 percent per year. This shows a clear trend to Denver’s economic diversification. In fact, the city’s startup scene seems that it is going to be dominated by high tech firms. There are about 12k high tech workers in Downtown Denver and it keeps growing.

Becoming a Startup or Entrepreneur in Denver

Denver has focused on strengthening Colorado’s startup scene. Besides hosting the largest startup event in the US, Colorado is predominantly made up of small businesses and it is especially welcoming high tech industry ventures. According to Colorado’s Small Business Development Center, at least 97.6% of businesses in Colorado are small businesses, employing about 1 million people.

According to the Kauffman Index of Entrepreneurial Activity, also known as the Kauffman Index of Entrepreneurship, which is an indicator of new business creation in the United States, shows that Colorado’s startup growth is at a rate of 74.1%, ranking the 5th best state for startup activity. Experts explain this as a consequence of Denver’s highly educated workforce. At least 72% of adults hold a bachelor’s degree or higher. In addition, the city’s officials quite rightly push startup growth, making it a little bit easier to launch a new project in Colorado in comparison to other States.

Colorado creates more small businesses than most States. Nevertheless, they seem to be smaller than the average nationally small businesses. If fact, a larger percentage of them seem to fail than in the U.S. as a whole. So this is an interesting and essential element to keep in mind.

It is stated that at least half the startups in the U.S. fail. However, Colorado businesses fail more frequently. This can be explained as we mentioned at the beginning of our post, because of the fierce competition. Good developing conditions will bring a larger number of startups and small businesses that dream of succeeding, and when applying effective SEO will make the difference.

Using SEO to Succeed in Denver

SEO is your best option to compete and succeed in Denver.

You might think that I am jumping right into conclusions assuming that you or your business is interested in having an online presence, but of course, I am! If you think that online presence isn’t required for your business to succeed, you will prove yourself wrong the hard way. It is virtually impossible to achieve success in a timely fashion, without having a presence on the Internet.

The marketing and branding power provided for having an online presence is incomparable. According to Google, at least 34% of users who conducted a local search on their computer visited a store within a day, and at least 50% of the consumers did it after searching on their smartphones.

However, it is vital to understand that online presence isn’t even enough. You need to hit the first spots in the SERP or search engine results page and that is precisely what SEO does. Most search engine users will click on the top five sites suggested by the engine, and nearly 33% of the users click on the first ranking page.

SEO stands for Search Engine Optimization and as its name suggests, it allows search engines to look and find faster your Website, at the same time it decides that it is more valuable or related to the answer of the search engine user’s queries. Therefore, not only having an online presence but also hitting the top positions in the search engine result page, is a rule of thumb for any business or site that wishes to succeed.

Breaking Down SEO

Search Engine Optimization is understood as a set of rules, tasks, steps, strategies, and tools converging all together to boost the possibilities of hitting a first place or top position in the SERP. In simple words, it is the process that allows websites to become visible to Internet users. The higher ranked your webpage is on the search results page, the more visitors and eventually potential customers it will receive. But it doesn’t end there. SEO provides a lot more vital and juicy information.

When applied correctly, SEO offers a wide range of diverse data that can be translated to significant ROI or return on investment. You can have access to different metrics and stats that provides a clear map to set up the best strategy and approach to your users and potential customers. You can understand and identify those users or potential customers that are more prone to convert into a sale. Knowing exactly where to find and how to reach your target audience will give you leverage over your competitors.

SEO can also help to make your webpage more user-friendly, faster and easier to navigate while increasing its quality. You can control and also increase your webpage traffic, engage with your visitors and strengthen up your relationship with them. SEO can also be used as a powerful tool to promote and strengthen your brand awareness. However, search engine algorithms, rules, and ranking methods are not only complicated and sometimes even unclear, but they also tend to constantly change. Therefore, it is best to look for a professional SEO company or SEO service provider to help to establish your new company in Denver.

Selecting an SEO Company in Denver

Tips to choose the best SEO Company in Denver.
Tips to choose the best SEO Company in Denver.

So, we are clear that Denver is the place for startups, entrepreneurs, and new small businesses to jump into the race for financial independence and success. In order to achieve this, it is essential not only having a presence online but also implementing effective SEO strategies. This way you will have a clear opportunity not only to establish your brand but also to stand out from your competitors.

Now, designing, developing and performing an effective SEO strategy is not that simple. On the other hand, who says that the others aren’t applying SEO in their marketing strategies. Especially, if it is so effective. This is why it is imperative not only hiring but also selecting the best SEO company in Denver.

What to Look for in an SEO Company

Before selecting your SEO Company to help to establish your business, company or project in Denver, you should first make an internal analysis and think of the goals and objectives you want to achieve with your SEO campaign. Remember as we mentioned earlier, SEO provides a wide range of benefits besides hitting the first positions on the SERP. Therefore, take your time and consider whether you want to increase your website’s traffic, boost your sales awareness, increase your engagement, or simply boost your website’s performance. Knowing exactly what you want will give you leverage when scouting for SEO companies in Denver.

This is important because, many SEO companies out there will offer all-set-up strategies, which are supposed to be fail-proof. Nevertheless, there is no such thing as a secret weapon in SEO. In fact, SEO is a mid to long-term process that requires constant updating and redefining, until perfection. So, regardless of your SEO objectives, if a company offers you secret formulas, you can scratch that one out.

Look for an SEO company that will begin by sitting down with you and perform an interview to understand your needs. Only this way, the SEO service provider will be able to develop a tailored strategy for your business or project.

A good SEO Company should have knowledge, expertise, and skills in both SEO faces; on-page, and off-page SEO. On-page SEO or on-site SEO is everything involving your webpage content and other elements found on your site. Through the use of essential tools like the composition and narrative’s structure, titles, headings, texts, keywords, images, videos, infographics, menus, internal links and everything at your disposal, you will be sending clear signals to search engine algorithms so they can interpret the meaning of your content accurately.

Off-page SEO techniques and strategies are mainly based on backlink building. When a user arrives at your site via a backlink from another trusted site, your site will rank higher on the search engine result page, especially if the link is coming from a well-known and respected site. This strategy is often and mistakenly underestimated by many startups and businesses. However, it is a significant and important step to perform.

A good SEO Company should be more than happy to show their results and how they work with each of their clients. Ask around and look for references. Even though we live in the digital communication era, nothing compares to asking a trustworthy source. Another tip to selecting the best SEO company in Denver is asking for certifications. Even though there are all sorts of certifications out there, the most significant ones come from the most significant Search Engine Providers, like Google or Bing.

Succeed in your Colorado market of choice. Take your time. Do your homework and trust your project or new business to the best SEO Company in Denver.

SEO Trends for 2019 You Should Know About

Relevant Trends for SEO in 2019

SEO is an ever-changing matter. What remains is its relevance. If you want your business to reach your target audience, you need good SEO —whatever that may mean. SEO has come a long way since its beginning, and things get more complicated as Google refines its search —no pun intended— for the best content for its users. Here are some of the most relevant SEO trends we can expect to see in 2019.

Enhancing Your Audience’s Journey

Google rewards you if your site provides a good experience for its users. The most important thing about SEO is understanding the needs of your audience. This is the only way you can expect to be able to optimize their journey. What are they looking for and how can you present them with an answer in the simplest way possible? Start by analyzing your target audience.

On-Page Optimization

Your site’s SEO, a.k.a. on-page SEO is not something you do once and then forget about. It pays off to continually be looking for ways to improve your SEO, like providing content that answers your users’ most common questions, simple internal navigation, and abbreviated conversion process. These are simple, yet effective ways to boost SEO.

4 SEO Trends for 2019 You Should Know AboutCreating Truly Valuable Content

Google is getting more and more into evaluating the depth of a website’s content. That means sites will need to start producing more in-depth quality content because soon, sites with weaker content will start suffering as they start being compared. Creating primary content to keep your blog going, soon won’t be enough.

Thinking Outside the “Google” Box

Google pretty much owns the SEO world, but that doesn’t mean that other companies like Amazon or Apple won’t cut into their search dominance. Soon might be the time when we start to optimize for other search engines beyond Google. People are searching for apps and videos, among other things, and those places need to be ranked, also.

 

Building strong SEO can be a labor-intensive task. For your business to compete in this area, it will need to stay on top of the SEO game. Impressions Agency can help you make this happen, thanks to our all-inclusive digital solutions. Contact us to find out more.