With 6.4 billion smartphone users across the world, it comes to no surprise that almost 70% of users shop through their cell phones instead of a desktop computer or going into a physical store. As a small business, creating mobile friendly content is, therefore, extremely important to your growth and success as a company.
What is Mobile Friendly Content?
Being mobile friendly refers to online content that’s designed to look and work the same way on a cell phone as it does when viewed from a desktop computer. The idea is to make the content enjoyable and easy to read for all smartphone users.
Benefits of Mobile Friendly Content
Creating content that works well on mobile devices can widen your reach to customers that wouldn’t normally walk by your store. With US adults spending an average of three hours each day on their mobile devices, you can capture and maintain the attention of millions of more people by having a mobile friendly website. When your website works well on smartphones, it will enhance the user experience and help you to build a stronger, more engaged audience.
How to Make Your Website Mobile Friendly
Here are some great ways to optimize your online content for mobile phone users:
Make your website responsive so it loads quickly
Avoid using lots of ads and pop-ups
Keep the design simple and sophisticated
Avoid large blocks of text, and instead, split them up with images
Make the navigation bars easy to use
Use larger font sizes so they are easier to read on a small smartphone
Ensure buttons are large enough to press on using a mobile device
For more advice on creating great mobile friendly content or learning more about the importance of SEO, contact Impressions Agency and let us help you get started today.
Your online content must be SEO-optimized in order for your business to grow. Using organic marketing tools helps to boost your website and social media content in search engine results pages.
Both content and SEO are important, but times are changing. Business owners need to consistently stay up-to-date to make sure they are optimizing their content and their digital marketing strategy correctly. By following SEO trends in 2021, they can reach their target audience more effectively.
So what are some of the latest SEO trends?
As most people now view online content via their smartphones, it’s extremely important for all of your online content to be mobile-friendly. Most local consumers are searching for products or services on their phones while they are on the go. That searches are spontaneous and are often done in times of need. For this reason, you want your content to be easy to read and highly accessible for those who are searching via their smartphones.
Quality of Content
With the increasing competition as more and more businesses pop up, SEO trends in 2021 appear to focus on quality. Brands are looking to improve the user experience of their customers. Make sure you are posting user-centric and user-focused content, as this will rank more highly in search engine results pages. Avoid constantly selling or promoting your products, and instead, provide value to your audience.
Voice search is going to be a huge factor in the near future. This means that you should start switching from keywords to key phrases. Think about the way a person would talk and use these terms and sentences throughout your online content. This way, when they make specific searches, your brand is going to appear near the top of the page.
If you’re interested in learning more about the SEO trends of 2021, and if you need help with your SEO strategy, contact Impressions Agency to Get Started today.
A good content strategy improves the user experience. There are two parts to a strategy that will help you achieve this.
Improving User Experience with SEO
The first part is SEO. You need to find the right keywords and keyphrases to guide your content creation. This involves understanding how the user is searching for information and the words they use to search for that information. Knowing this will help you focus your content while improving user experience.
Keywords help to optimize your content for search engines. They also help to connect you with users who are looking for the information that you have on your website. SEO allows you to reach out to your customers at the right time, exactly when they need what you have to offer.
Improving User Experience With Quality Content
Once you have the right keywords and keyphrases chosen, the next step is to create quality content around them. Creating valuable content means providing useful, insightful information to your viewers. You also want to entertain them, since nobody likes reading boring text. This content, in the form of text, images, and video, should answer the user’s search engine queries. The content should also relate directly to your products, without coming off as being “salesy.”
Doing this will result in an increase in search engine ranking. It will also give your website and your business more credibility in the minds of your customers.
One of the ways to create quality content is to think like your customer. Create content that your customer needs and wants to see, rather than creating content you think will help sell products. By providing value to your customers through useful content, you’re building trust and loyalty, which in turn leads to sales. Ready to create engaging content? Contact us to get started.
Search engines like Google and Bing are how people find information online. Having your website appear on the first page of search engine results will increase the chances of your website being seen by people looking for the information you have. This is why SEO is important.
Why You Need to Be Online
Today, people go online when they’re looking for information. If you want to meet your customers where they spend their time, you need to be online. If you want your customers to find you and to find the products you sell, you need to be online. You need a website that generates results.
The new marketplace is digital, and to find success in today’s business world requires being online.
Why SEO is Important
Search engine optimization (SEO) helps your website get found. It is a series of techniques and tactics that make your website more likely to appear in the first few pages of search engine results when people search for things relevant to your business. It helps your business get found online. That’s why SEO is important.
With the right SEO strategy, and by implementing effective SEO tactics, you will see an increase in website visitors. This is an important step in converting viewers to customers. SEO should be seen as part of your efforts to increase SEO sales.
SEO requires knowing what people are searching for by doing the appropriate research. Using that research, you then tailor your website content to attract people by including terms they are searching for.
A shoe store, for example, may notice that people are searching for the best hiking shoes, so they will create content about hiking shoes, with links to their product pages. Done well, that content will show up on the first page of search engine results when people search for “best hiking shoes.”Ready to get your website noticed by your customers? Contact us to get started today.
Colorado has quickly become one of the fastest-growing states in the US. Based on the last official census, Colorado’s population grew by 1.4 percent between July 1, 2017, and July 1, 2018. Its current population is estimated to be 5,695,564, nearly 700,000 higher than in 2010, representing a 13.2 percent growth. This makes it the fourth-highest among all states over that time period.
With a wide and diverse cultural city that promotes a healthy work-life balance with plenty of different entertainment options, accessibility to the outdoors, and a well-educated, young workforce, Colorado and especially Denver, have become one of the best and most attractive places to live and start a new business.
Denver offers a wide range of opportunities that are not found in all states. The city is rich in culture, with a growing food scene and constant traffic of tourists that keep it fresh and dynamic. Denver provides entrepreneurs and startups, business support and opportunities that are boosted by its traditional customer service culture.
According to Forbes, Denver is ranked as the best place for businesses and careers in the US, becoming a prominent player in the US entrepreneurial scene. Nevertheless, such attractive numbers come with a cost and it is the fierce competition. With more and more new businesses trying to succeed, standing out from the rest becomes quite a task, but it isn’t impossible.
If you are going to start a new project, business, service, product or brand, in a city that shines because of its friendly approach to creativity, art and easy access to technology and customer service, the best thing you can do is using these to your advantage. The best tool, strategy or secret weapon that new business, startup or entrepreneur has to start competing in Denver’s fast-growing markets is SEO.
SEO or search engine optimization will not only help you to position your new brand, service or product, while reaching your specific target audience, but it will also provide you with enough information to understand your potential customers habits, preferences, and needs, giving you the leverage required to succeed over the rest of Colorado local businesses.
Creating Your Business in Denver
Before diving deep into the SEO world it is important to analyze Denver business statistics. Colorado and specifically Denver offer a wide range of benefits and opportunities that will help to establish your business. Having a better picture of how its economics are moving today will allow you to have a better idea of what you are going to find in your specific discipline or market area, how your competition flows and what opportunities are at your disposal.
Why Establish Your Business in Denver
Denver simply keeps showing a fast development in basically all-important areas in which a large and successful city should focus and invest in. Providing for your residents, public parks and open spaces are vital for a healthy lifestyle. Downtown Denver has over 150 acres of parks and open space, including Commons Park and Civic Center Park. You can also enjoy over 110 pieces of public art concentrated downtown.
A city without mobility and public transportation access can’t succeed, but Denver’s robust mobility network boosts and strengthens economic development opportunities, connecting downtown users to surrounding neighborhoods. However, it is interesting how a growing part of the population is biking, walking or using some other sort of alternative means of transportation.
These essential factors allow Denver and the entire Colorado State, to offer a wide range of academic, commercial, industrial, economical and most of all, natural benefits that make it the perfect place to start a new project, brand or business. According to The Downtown Denver Partnership’s 2019 State of Downtown Report, there is an overall city improvement, increasing investment, strong office market fundamentals, a growing and highly-educated workforce, and a vibrant residential population.
In detail the report shows how these specific factors have been behaving lately, providing an interesting blueprint of how it can help or affect entrepreneurs and startup success.
Denver’s strong population and job growth keep increasing. Colorado has the 8th lowest unemployment rate in the nation at 3.6%, and by September 2016, the employment growth in Colorado ranked 8th nationally. This has a direct impact on the city’s increasing residential, office and hotel demand, which is expected to represent in 2019, about $3 billion in investment. Forty-eight new projects were recently completed, planned, or are underway, bringing to Downtown Denver a total of 40 hotels, 10,700 hotel rooms, 13,285 residential units, and nearly 40 million square feet of office space.
Denver’s downtown growing residential population also has a direct impact on retail sales. It is stated that retail sales have an annual growth of 6 percent. Restaurants also play a huge roll in Denver’s economics, representing 41% of total sales. On the other hand, tourism and attractions are the main components of Denver’s economics. Downtown Denver welcomes about 17.4 million overnight visitors who spent $5.6 billion. Hotel rooms and meeting places represents $750 million in the economic impact of this world-class destination.
Another interesting statistic to pay attention to is Denver’s high-tech market. Since 2010 the tech workforce has doubled, growing nearly 14 percent per year. This shows a clear trend to Denver’s economic diversification. In fact, the city’s startup scene seems that it is going to be dominated by high tech firms. There are about 12k high tech workers in Downtown Denver and it keeps growing.
Becoming a Startup or Entrepreneur in Denver
Denver has focused on strengthening Colorado’s startup scene. Besides hosting the largest startup event in the US, Colorado is predominantly made up of small businesses and it is especially welcoming high tech industry ventures. According to Colorado’s Small Business Development Center, at least 97.6% of businesses in Colorado are small businesses, employing about 1 million people.
According to the Kauffman Index of Entrepreneurial Activity, also known as the Kauffman Index of Entrepreneurship, which is an indicator of new business creation in the United States, shows that Colorado’s startup growth is at a rate of 74.1%, ranking the 5th best state for startup activity. Experts explain this as a consequence of Denver’s highly educated workforce. At least 72% of adults hold a bachelor’s degree or higher. In addition, the city’s officials quite rightly push startup growth, making it a little bit easier to launch a new project in Colorado in comparison to other States.
Colorado creates more small businesses than most States. Nevertheless, they seem to be smaller than the average nationally small businesses. If fact, a larger percentage of them seem to fail than in the U.S. as a whole. So this is an interesting and essential element to keep in mind.
It is stated that at least half the startups in the U.S. fail. However, Colorado businesses fail more frequently. This can be explained as we mentioned at the beginning of our post, because of the fierce competition. Good developing conditions will bring a larger number of startups and small businesses that dream of succeeding, and when applying effective SEO will make the difference.
Using SEO to Succeed in Denver
You might think that I am jumping right into conclusions assuming that you or your business is interested in having an online presence, but of course, I am! If you think that online presence isn’t required for your business to succeed, you will prove yourself wrong the hard way. It is virtually impossible to achieve success in a timely fashion, without having a presence on the Internet.
The marketing and branding power provided for having an online presence is incomparable. According to Google, at least 34% of users who conducted a local search on their computer visited a store within a day, and at least 50% of the consumers did it after searching on their smartphones.
However, it is vital to understand that online presence isn’t even enough. You need to hit the first spots in the SERP or search engine results page and that is precisely what SEO does. Most search engine users will click on the top five sites suggested by the engine, and nearly 33% of the users click on the first ranking page.
SEO stands for Search Engine Optimization and as its name suggests, it allows search engines to look and find faster your Website, at the same time it decides that it is more valuable or related to the answer of the search engine user’s queries. Therefore, not only having an online presence but also hitting the top positions in the search engine result page, is a rule of thumb for any business or site that wishes to succeed.
Breaking Down SEO
Search Engine Optimization is understood as a set of rules, tasks, steps, strategies, and tools converging all together to boost the possibilities of hitting a first place or top position in the SERP. In simple words, it is the process that allows websites to become visible to Internet users. The higher ranked your webpage is on the search results page, the more visitors and eventually potential customers it will receive. But it doesn’t end there. SEO provides a lot more vital and juicy information.
When applied correctly, SEO offers a wide range of diverse data that can be translated to significant ROI or return on investment. You can have access to different metrics and stats that provides a clear map to set up the best strategy and approach to your users and potential customers. You can understand and identify those users or potential customers that are more prone to convert into a sale. Knowing exactly where to find and how to reach your target audience will give you leverage over your competitors.
SEO can also help to make your webpage more user-friendly, faster and easier to navigate while increasing its quality. You can control and also increase your webpage traffic, engage with your visitors and strengthen up your relationship with them. SEO can also be used as a powerful tool to promote and strengthen your brand awareness. However, search engine algorithms, rules, and ranking methods are not only complicated and sometimes even unclear, but they also tend to constantly change. Therefore, it is best to look for a professional SEO company or SEO service provider to help to establish your new company in Denver.
Selecting an SEO Company in Denver
So, we are clear that Denver is the place for startups, entrepreneurs, and new small businesses to jump into the race for financial independence and success. In order to achieve this, it is essential not only having a presence online but also implementing effective SEO strategies. This way you will have a clear opportunity not only to establish your brand but also to stand out from your competitors.
Now, designing, developing and performing an effective SEO strategy is not that simple. On the other hand, who says that the others aren’t applying SEO in their marketing strategies. Especially, if it is so effective. This is why it is imperative not only hiring but also selecting the best SEO company in Denver.
What to Look for in an SEO Company
Before selecting your SEO Company to help to establish your business, company or project in Denver, you should first make an internal analysis and think of the goals and objectives you want to achieve with your SEO campaign. Remember as we mentioned earlier, SEO provides a wide range of benefits besides hitting the first positions on the SERP. Therefore, take your time and consider whether you want to increase your website’s traffic, boost your sales awareness, increase your engagement, or simply boost your website’s performance. Knowing exactly what you want will give you leverage when scouting for SEO companies in Denver.
This is important because, many SEO companies out there will offer all-set-up strategies, which are supposed to be fail-proof. Nevertheless, there is no such thing as a secret weapon in SEO. In fact, SEO is a mid to long-term process that requires constant updating and redefining, until perfection. So, regardless of your SEO objectives, if a company offers you secret formulas, you can scratch that one out.
Look for an SEO company that will begin by sitting down with you and perform an interview to understand your needs. Only this way, the SEO service provider will be able to develop a tailored strategy for your business or project.
A good SEO Company should have knowledge, expertise, and skills in both SEO faces; on-page, and off-page SEO. On-page SEO or on-site SEO is everything involving your webpage content and other elements found on your site. Through the use of essential tools like the composition and narrative’s structure, titles, headings, texts, keywords, images, videos, infographics, menus, internal links and everything at your disposal, you will be sending clear signals to search engine algorithms so they can interpret the meaning of your content accurately.
Off-page SEO techniques and strategies are mainly based on backlink building. When a user arrives at your site via a backlink from another trusted site, your site will rank higher on the search engine result page, especially if the link is coming from a well-known and respected site. This strategy is often and mistakenly underestimated by many startups and businesses. However, it is a significant and important step to perform.
A good SEO Company should be more than happy to show their results and how they work with each of their clients. Ask around and look for references. Even though we live in the digital communication era, nothing compares to asking a trustworthy source. Another tip to selecting the best SEO company in Denver is asking for certifications. Even though there are all sorts of certifications out there, the most significant ones come from the most significant Search Engine Providers, like Google or Bing.
Succeed in your Colorado market of choice. Take your time. Do your homework and trust your project or new business to the best SEO Company in Denver.
SEO is an ever-changing matter. What remains is its relevance. If you want your business to reach your target audience, you need good SEO —whatever that may mean. SEO has come a long way since its beginning, and things get more complicated as Google refines its search —no pun intended— for the best content for its users. Here are some of the most relevant SEO trends we can expect to see in 2019.
Enhancing Your Audience’s Journey
Google rewards you if your site provides a good experience for its users. The most important thing about SEO is understanding the needs of your audience. This is the only way you can expect to be able to optimize their journey. What are they looking for and how can you present them with an answer in the simplest way possible? Start by analyzing your target audience.
Your site’s SEO, a.k.a. on-page SEO is not something you do once and then forget about. It pays off to continually be looking for ways to improve your SEO, like providing content that answers your users’ most common questions, simple internal navigation, and abbreviated conversion process. These are simple, yet effective ways to boost SEO.
Creating Truly Valuable Content
Google is getting more and more into evaluating the depth of a website’s content. That means sites will need to start producing more in-depth quality content because soon, sites with weaker content will start suffering as they start being compared. Creating primary content to keep your blog going, soon won’t be enough.
Thinking Outside the “Google” Box
Google pretty much owns the SEO world, but that doesn’t mean that other companies like Amazon or Apple won’t cut into their search dominance. Soon might be the time when we start to optimize for other search engines beyond Google. People are searching for apps and videos, among other things, and those places need to be ranked, also.
Building strong SEO can be a labor-intensive task. For your business to compete in this area, it will need to stay on top of the SEO game. Impressions Agency can help you make this happen, thanks to our all-inclusive digital solutions. Contact us to find out more.
If you’ve ever wondered whether social media has an impact on SEO, the answer is yes, and there are various ways how.
How Social Media Impacts SEO
Although social is not a direct ranking factor, as confirmed by Google on various occasions, social media does have an impact on rankings and can help your business become more visible on search engine results pages. Here are 3 ways in which social media impacts SEO:
Sharing Content Drives Traffic to Your Website
People like quality content. The more you share links to your own content, the more exposure your content will get and the more chances there will be for people to share it or link to it. This motivates people to visit your website which drives more traffic and helps increase organic search ranking.
Increases Brand Awareness
Did you know that Facebook has over 2 billion users and Twitter more than 330 million? That’s a lot of people. Social media gives you the opportunity to build an online presence and keep your brand top of mind while building an audience. This is very valuable to your business, as it increases the chances that people will click on your content when it’s displayed in the search results.
Social Media Profiles Rank In SERPs
Social media profiles tend to show up in the search results when you type in the name of a business. If your website is ranked high in the SERPs and your social media profile also shows up, you’d be taking some very valuable spots in the search results. Visibility-wise, this gives you an edge over the competition.
It’s not just one or the other. Both social media and SEO are marketing tactics that are highly relevant and should be part of your online marketing strategy if you want to keep moving your business in the right direction. Juggling both can be tricky. Luckily, Impressions Agency is here to help you with that. Want to implement digital marketing strategies that can make your business grow? Contact us today.
Online marketing might be the missing part of your marketing strategy.
Types of Online Marketing You Should Start Looking Into
If you’re trying to break into the online business industry, you can’t pass up on online marketing. The Internet is a great tool but it can also be your enemy when you’re not on it. Online marketing is what will help you reach your target market and increase your sales.
It is truly an art. Online marketing requires understanding which are the best online strategies that will help you get the results you need. But, what are those strategies? These are the types of online marketing you should be aware of:
Online advertising is, basically, promotional marketing messages or ads that are delivered through the Internet. There’s banners, interstitials and other options, and some social media platforms like Facebook, offer their own ads.
If you know how a sales funnel works, you know that once you’ve built a database with emails from prospects, you should keep in touch with them. You can engage with them through a newsletter and, hopefully, start building a relationship that will lead to increased sales.
SEM or Search Engine Marketing
SEM contemplates two strategies that help search engines find your site and rank it. You can do this organically via SEO or through paid search marketing or Pay Per Click (PPC) which means search engines put your website on the search results and you pay every time someone clicks on it.
Generating good content is key in the marketing world. It’s a great way to attract customers and engage with them by providing information that is relevant to them. Ideally, blogs should showcase content around topics that are interesting to customers and how your products or services tie into that.
Social Media Marketing
Social media offers the opportunity to have ongoing conversations with your audience. It’s a great way to build brand awareness and interact to create loyal customers.
Even when you understand the basic online marketing strategies, knowing how to tie them all in to make them work for you can be complicated. At Impressions Agency, we are blessed to have a qualified team that understands the business and knows how to use these tools to help you achieve your goals. If you’re looking for ways to get ahead in the business, give us a call.
Get the Most out of Your Website with Smart Content Marketing
A company’s website is just like another employee. Think about it: the company pays money for a domain and hosting to keep the website running, and in turn, it displays information for the company 24/7. That’s the website’s job, and the goal of its effort is to increase sales for the company. For the website to do its job effectively, it needs support from other employees. That’s where content marketing plans come in handy.
If your website doesn’t have strong or current content, not only will it be unattractive to viewers, but it may get no viewers at all. You see, search engines are how most people find the answers to their questions these days. These questions are usually a simple, searchable phrase such as “sign shops Englewood” or “interior decorations Littleton,” and so Google displays the top results for the companies in that area.
How Does Google Decide Who’s on Top?
Google bases their search results on several criteria, all relating to relevance to the search. For your website to stay relevant, it needs to have content that the search engine user is looking for. Since the world changes every day, that content needs to be kept current, too, or else your information may be quite outdated and useless for users who visit your site. Once a user has found your website, they become a potential customer for your business.
How Do You Ensure That Your Company’s Website Has the Content Potential Customers Are Looking For?
You think like the customer, determine which of your industry terms are searched for the most in your area, and then pump those terms into the content you put on your website. The searchable terms you put into your website’s content are called keywords because they’re going to be the key to your website’s success.
Before I joined Impressions, I worked for a family owned sign company in Denver as a marketing assistant. They had me create content for their website to keep it fresh for search engines to pick up on, and to continuously pump the site with the keywords our potential customers were searching for. As we got more and more potential customers through our efforts to optimize our search engine results – also known as SEO – we got more sales. So, the website did its job, but it couldn’t have done it without me.
Well, now I’m a part of a whole team of people like me. We’re a team of people who know the ins and out of the rising digital marketing industry. We know how to create an effective website that attracts users and drives up your bottom line. We’re Search Engine Optimization experts, content experts, and design experts, and we’re here to ensure your website is an effective sales employee for your business.