3 WordPress-Friendly Email Marketing Platforms

Guttenberg: The New Editor Experience for Wordpress

Email marketing campaigns can be done without spending too much. WordPress and the right plugin can make it happen.

Get Your Email Marketing Campaign Up and Running in WordPress

Online marketing can help you take your business to the next level. A good website, a strong social media presence and good content and SEO can take you there, but email marketing can be a great addition to your marketing arsenal and your sales funnel.

Email marketing is not just for large companies. Small businesses can also enjoy the benefits of a good email marketing campaign. To get set up, you don’t necessarily have to spend a fortune. With WordPress and one of these great plugins, you can implement your own email marketing campaign for less.

Get Your Email Marketing Campaign Up and Running in WordPressMailChimp

MailChimp‘s powerful features make it one of the most popular email marketing solutions available. Millions of people use it and it’s price range makes it even more appealing. With their WordPress plugin, you can connect your MailChimp account to you WordPress site and have access to great sign-up forms that are user friendly and customizable, which can help you build your email list and reach out to a larger audience.

SendingBlue

With SendingBlue , you can design beautiful campaigns that are results-driven. It is easy to use and helps you improve your sales performance. SendingBlue’s WordPress plugin gives you access to great functionality like creating subscription forms, managing contact lists, creating newsletters, statistics and more.

MailPoet

To create beautiful and personalized newsletters, MailPoet is a great solution. You can have up to 2.000 subscribers on the free version which is already great news. It’s got some drag and drop features to help you get things done in  no time.

WordPress logoPave the Road to Success with WordPress

Email marketing doesn’t have to be too complicated. If your site is built on WordPress, with the help of these platforms, you can create wonderful email campaigns that will help you develop closer relationships with your potential clients, increase brand awareness and give your sales a boost in the right direction.

Is your site not on WordPress yet? Impressions Agency can help you with that. Want to know more about our content management solutions? Contact us today.

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Do You Have a Social Media Policy?

Do You Have a Social Media Policy?

This simple document could help you protect your brand’s online reputation.

Why Your Business Needs a Social Media Policy

When things are clear, it is easier to stay on track. It’s a good practice to have clear documentation for your company and its employees to understand how to best interact on social media to keep the company’s reputation intact and avoid a social media accident.

Why Your Business Needs a Social Media PolicyWhat is a Social Media Policy?

A social media policy is basically a document that holds the appropriate conduct that your brand and your employees should follow on social media. A social media policy would also establish what type of content should be shared, your brand’s personality and voice, and it’s also a good idea to clarify how to respond to negative comments.

If it sounds like a lot, don’t worry. This document doesn’t have to be 100 pages long. A couple of pages that summarize but clearly define your wants and needs related to social media, will do. A social media policy is a live document, so make sure you update constantly as your needs or expectations might vary.

Advantages of a Social Media Policy

Having a social media policy can benefit your business in many ways, regardless of whether you’re just starting to get social or you’ve been doing it for a while.

Helps Keep Your Online Reputation Intact

With clear guidelines that convey what can and cannot be shared, it is easier to streamline communication on social media in a way that best represents your brand. This way, you can avoid social media mishaps that can damage your brand.

The Advantages of a Social Media Policy

Enables Consistency on Social Media

Outlining expectations around your social media presence helps your brand stay consistent across all networks. A social media policy will also help your employees align with your company’s voice. A well defined voice and personality on social media makes it easier for people to recognize and remember you, which has a positive impact on brand awareness.

Promotes Employee Engagement

With standards and expectations in place, you empower your employees to promote your brand on social media. This will increase your credibility as your message is best acknowledged when it comes from various people and not just your company’s social media accounts.

Keeps You Away from Legal Problems

Your social media policy should also clarify what steps need to be taken in case your employees become victims of a social media attack or if, for some reason, they put something online that could potentially damage your company’s reputation.

 

Social media management takes a lot of time and effort but when done right, you can increase brand awareness and promote your business. At Impressions Agency, we take care of your social media  while sticking to your guidelines and expectations, so we can best represent you online. Let’s build your brand together. Get a free quote today.

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