In today’s fast-paced digital world, time is money, which the less informed is unfortunately losing. If your digital platforms aren’t snappy, visitors take no time to seek alternatives. It is particularly true for e-commerce and other transactional sites.
Site owners get preoccupied with delivering what users want that they tend to overlook the fundamentals – website optimization to accelerate page loading speed.
WHY DOES WEBSITE SPEED MATTER?
Search engines like Google consider your page load time. Increasing website speed and loading time will only improve your search engine rankings. Besides, website speed forms the first impression on the web. Visitors are impatient, and they expect rapidity. Slow sites are a killer and hurt your brand in the long term.
HOW FAST IS FAST ENOUGH?
Smarter brands today are investing in tools and infrastructure that helps them ensure a seamless user experience for their visitors. Several statistics show how you merely have 2 seconds to grab a user’s attention, or they bounce to other websites. If the pages don’t load within seconds, you lose more than 40% of your visitors. To your surprise, most bounced visitors will never return to your site upon having a bad first experience.
WHAT CAN YOU DO?
Take specific steps to optimize the page load time. Compress photos and videos. Remove unnecessary files/video/photos (or host on external sites like YouTube. Make the site mobile-friendly (optimize for each device/screen size). Find the best hosting company compatible with your content and website goals (WordPress or HubSpot, etc.).
WE CAN HELP
Speed matters – it impacts UI, SEO, and your conversions. If you’re wondering where your website stands against others on the web or your site lacks that much-needed kick, we can help you get started. Contact our web design & development team, and we’ll help you navigate through your options.
