Keyword Research Is Important and Here’s Why
When starting a digital marketing strategy, businesses sometimes tend to forget where they should start —or prefer to ignore it. Before you even begin writing blogs or investing in PPC campaigns, you should know what your keywords are.
Keyword research refers to the process of researching the words and phrases that people are likely to search with that directly relate to your products, services, or business, in general. So, let’s say you own a bakery in Colorado. Ideally, when people look for bakeries in Colorado, your business should pop up in the results, but for that, your site should be optimized around those keywords. If you skip keyword research, you will likely have trouble being found by your target audience —a.k.a lousy SEO. But that’s not all. Here are a few reasons why keyword research is an essential part of your digital marketing strategy.
Proper Keyword Research Strategy Results in High Ranks
Without keyword research, getting zero organic traffic shouldn’t come as a surprise. Why? Well, if you’re not researching for the right keywords to use, you are probably using the wrong ones. That means you might be targeting search topics or keywords that are of no interest to your audience.
The thing about targetting keywords is that you need to focus on the ones that have good search volume; otherwise, your efforts will come back empty.
Keyword Research Could Lead to New Opportunities
The fun thing about search terms is that their popularity can change from one minute to the next. Something like Twitter’s trending topics. Maybe today one of your keywords is not super popular, but tomorrow it might be. If you’re one of the few people targetting it, guess what will happen? You will likely get most of that traffic. So it is very important to learn to judge what is trending, and than use it to your advantage.
Keyword research is a critical step in developing your digital marketing strategy. Take time to work on this step before you invest in the rest, and you’ll see your efforts pay off.