There’s nothing like walking into your favorite store to view their products in person. Whether it’s trying on some clothes in a stylish fitting room, or testing out a new games console.
That’s why it’s great for any brand to try and emulate their in-store experiences throughout their online content. This includes everything across their website and in their social media posts.
How to Recreate the Experience Online
One of the best web design tips is to recreate the same experiences that a customer gets in a physical store on your website. This provides consistency across your business and helps customers to recognize that it’s your brand. You want customers to come away from your website feeling like they’ve had a great experience. And they will associate this great feeling with your brand in the future.
Customize Your Content
To enhance user experience, it’s always great to customize your content. Give it that unique touch that shows your brand’s personality. Show customers how you’re different in the same way you do in your physical stores.
Organize your website in a similar fashion to your store. Your homepage should mirror the front of your store. The departments should be labeled with the same names. This not only keeps your website consistent with your business but also makes it easier for visitors to navigate to the right areas of the site.
One of the best web design tips to enhance brand visibility is to include your logo somewhere near the top of every page. This should be clickable and it should take customers back to your home page. And be sure to include a search button so users can easily find exactly what they’re looking for. Using a search bar is a bit like asking a staff member where something is in the store! Contact Impressions Agency for the top web design & development services in the area and get started today.
