Why Your Business Needs a Facebook Business Page

By IA

If You Don’t Have a Facebook Business Page Yet, You Should

Social media is essential for businesses, even more so for small businesses. With so many social networks out there, sometimes business owners don’t know which to pick or if they should be social at all. Facebook continues to be the go-to social network for businesses.

Facebook is an excellent network for your business to engage with its audience. If your business is not on Facebook yet, it’s time you set up a business page and start enjoying the many benefits of it.

Facebook insights

Reaches a Larger Audience

Did you know there are over 2.38 million active users on Facebook? It’s not just a few folks on there, it’s everyone, and many of those people might be interested in the kind of services your business offers.

Helps Gather Leads

Facebook is meant to help you connect with more people, but at the same time, there should be other ways for you to connect with the people you found on that network. Usually, that comes in the form of email addresses. If you can collect that information, it will allow you to keep in touch with your audience outside of Facebook, which can, later on, lead to solid email marketing campaigns.

Builds Brand Loyalty

Relationships lead to loyalty. If you connect with your audience regularly, you will build a relationship with them and eventually get their commitment in return. As humans, we long for connection. Your followers will be likely to do business with you if they feel like they know you and connect with you regularly.

Boosts Traffic to Your Website

You can share all kinds of things on your Facebook business page, but using it to drive traffic to your website is a great strategy. It’s great when users engage and interact with your posts, but there should be more to it. Adding a link to your site is a smart way to redirect people to your website. It’s ok if this type of post is not getting as many likes or shares as others. The goal here is to get people to click and visit your site. Of course, having an attractive website is essential if you want them to browse around after they get there.

 

The benefits don’t stop there. A Facebook business page also helps boost SEO, is 100% mobile ready, and even allows you to peek on your competition. With all these benefits, why would you not have one for your business?

Web hosting: what it is and how it worksWhat to look for in a web host