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Why Your Company Needs Business Analytics

Your Company Needs Business Analytics and Here's Why

If you could read your customer’s minds, would you want to? Truly understanding your customers can help take your business over the top.

Why Is Business Analytics Relevant in Marketing?

In the recent years, we’ve seen artificial intelligence gain popularity, and it’s now one of the steps needed to move companies towards digital transformation. However, most businesses are barely scratching the surface when it comes to leveraging the power of artificial intelligence and business analytics, and that might be mostly due to lack of knowledge.

What is Business Analytics?

Business analytics is basically studying an organizations data to extract trends, patterns, and other statistical information that helps businesses make well-informed, data-driven decisions. Any decision that is made without proper analysis of a company’s data, can be considered blindfolded decision-making, which is unlikely to provide the results you expect. Through business analytics, companies can optimize and automate their processes but it also can be a great targeted marketing tool.

Why Is Business Analytics Relevant in Marketing?Data-Driven Marketing

By analyzing data, you can better understand your customers and their needs. Every insight that is gained can help your business personalize the way you communicate with your customers to increase engagement and raise brand awareness. This ties into all of your digital marketing strategies and methods since it will allow you to customize your audiences overall experience. If you understand what customers are thinking, what they want and what they like, it’s easier to create tailor-made content to share on your blog, social media, etc.

Connecting data to human experience helps create better digital strategies and design, for highly-targeted marketing campaigns. Marketing your business this way gives you an upper hand over the competition making you aware of essential information related to your target customers that they probably don’t have access to yet. The goal is to create a positive customer experience that leads to more sales and referrals, increasing customer loyalty along the way.


A lot goes into creating a solid digital marketing strategy and executing everything you need to get the results you want. Impressions Agency can be your partner in this, and help you grow your business while you’re running it. Give us a call for more information.