Simple Digital Marketing Tools to Reach a Local Audience

Simple Digital Marketing Tools

A digital presence is essential to success in today’s marketplace. For businesses transitioning to digital marketing, the adjustment can be daunting. It can be difficult to figure out which digital marketing tools you need. As with anything new, the trick is to start slowly. We’ve got a few simple digital marketing tools that anyone can handle and will instantly help you connect with your local audience.

You don’t need to have skilled technical abilities to access the world of digital marketing. You just need some simple tools. 

Simple Digital Marketing Tools

Digital marketing tools
Put your business on the map with Google My Business! Simple and effective.

Google is one of the biggest companies on the internet. They offer many useful tools for small businesses, including a tool called “Google my Business.” It literally puts your business on the map—Google Maps, that is. It also increases your chances of people finding your business when they do a related Google search. 

Google has made this feature incredibly user-friendly. All you have to do is fill out some information, like the name and address of your business, hours, and contact information, and Google takes care of the rest. When it comes to digital marketing to reach a local audience, Google My Business is a must. 

Facebook is another internet giant that makes it easy for businesses to get started on their platform. Facebook is a great way to engage directly with your customers while also showing them what your business is all about. Your customers are on Facebook, so your business should be, too. 

If you already have a Facebook account and are familiar with the platform, you’ll find it relatively easy to set up a business page. 

If you’re unfamiliar with Google and Facebook, or computers in general, don’t worry. Your business can still have a presence on the internet. Give us a call; we’d be happy to help you develop a digital presence, including building you a home on the internet in the form of a website. 

Authentic Content Builds Brand Trust

Authentic Content

Being authentic—showing the real you—is the best way to create the most engaging content. The easiest way to do this is to talk to your audience the same way you talk to your best friend. But there’s a bit more to it than just the way you talk. Good authentic content is relevant to your audience’s needs and speaks to them in a way they can relate and connect. 

Finding the Right Tone for Authentic Content

Take the time to figure out the right tone when talking to your audience or community. Your voice should be authentically you, and it also needs to reflect your brand while being appropriate for the subject matter. If you’re talking about something serious, be respectful of the situation. 

Authentic Content
Find your authentic voice to connect with your audience.

Build Brand Trust

The goal is to develop trust with your audience, which in turn will build loyalty. Part of this is taking the time to respond to customer questions and concerns promptly. This is the other side to delivering content. By pushing out content, you’re asking your audience to engage with you. When they make an effort to initiate a  conversation, you should be quick to respond. 

Be Available

In the same way that you’re available when a person enters your business, you should make yourself available online. This means answering questions through direct message, responding to comments on social posts, and engaging with your audience. 

When responding, it’s ok to show your human side. Even though you’re replying on behalf of your business, you can still be relatable and personal. By personalizing your interactions, you’re showing your authentic self, which will help to make customers feel secure while also building brand trust. 

Ready to take your digital content to the next level? Give us a call to get started

The Leading Digital Marketing Trends in 2021?

social, social networks, social network service

Life during the pandemic has changed drastically from what we were used to, and so has digital marketing. If you want to keep up, here are some of the most important digital marketing trends of 2021. 

Digital Marketing Trends

Digital marketing is constantly evolving, but it’s important to keep up so your brand continues to thrive and grow. At the core of every changing trend is one constant and that’s knowing your audience. Digital marketing trends are aimed at making it easier for you to reach and engage your customers. So, let’s take a look at the latest ways that digital solutions can help you grow you business.

Everyone Is Going Digital

Digital Marketing Trends

The pandemic has caused businesses to rethink their tactics, and adapt their business models to the digital world. Brick and mortar stores are reinventing themselves online, allowing customers to access their products despite social distancing. Ecommerce is booming. This means digital marketing is pretty much taking over any other type of marketing. 

Communication Is Going Virtual

Because of social distancing, the ways in which we communicate with each other have changed hugely. Now more than ever, customers value feeling connected in the most human way possible, which means businesses need to concentrate on having meaningful virtual interactions with their audience. Video and live streams are seeing huge success. 

Mobile-Friendly Is Key

More than half of internet users do their shopping on their mobile phones. That’s too much of a trend to ignore. People spend more time on their phones than they spend watching TV. That means that businesses need to make sure that their websites and online stores are properly optimized for mobile and tablets. 

Focus Is On Core Values

Want to build more trust and stronger relationships with your customers? Your core values are the way to do that. Successful companies in 2021 will be those that have smart messaging about their core values. What does your business stand for? Customers want to know they’re doing business with an ethical company. 

Community Outreach Is Vital

There have been so many social and environmental issues that have come to a boil recently, such as racial and gender inequality. Successful brands will react to those issues and become part of the solution in their customers’ eyes. How is your business making a difference? The ultimate way to connect with your customers is to join together in a common interest through purpose-driven content. 

Contact us to hear more about how we can help you implement the latest digital solutions to take advantage of the latest digital marketing trends.