Leverage the Power of LinkedIn to Market Your Small Business

LinkedIn is a good platform for your business to expand its reach, increase brand awareness, and generate more leads.

Some people consider LinkedIn to be somewhat intimidating in terms of using it as a marketing tool and not just a way to connect with old colleagues. However, there are simple ways that can help you create a company profile that looks professional and helps you attract more business.

Set Up Your Company Page

There is more to your LinkedIn profile, a.k.a company page, than just your company name and website. Remember, this profile will serve as the face of your business on this platform, which will allow you to connect and engage with your audience.

Set your company logo as your profile picture and add a cover photo that relates to your business’ identity. Add a description that tells your audience who you are as a business and how you can serve them or address their needs. Make sure you use keywords that relate to your business. Fill out the information for company size, and year founded, location, industry, etc. That will help potential customers find you with ease.

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Make Your Page SEO Friendly

Optimizing your company profile on LinkedIn is just as important as optimizing your website. Keep your business keywords and critical phrases handy because you’ll need to use them when you’re setting up your profile, as we mentioned before. Take advantage of your presence on LinkedIn and link to your company page from your website, blog, and other social media accounts to drive traffic to it and increase exposure. Also, keep your account active and share relevant content regularly.

Increase Engagement by Using Rich Media

If you had to choose between interacting with an all-text social media post or an image-based post, where would you click? Most people will prefer images because our brains process them faster than text. Adding attractive photos or videos to your posts is a great way to increase engagement.

Encourage Your Employees to Connect with Your Company Page

Personal profiles are likely to have more first-degree connections than starting business profiles. Encouraging your employees to follow your company profile will expand your network and give you closer access to more relationships that could potentially become customers.