Must-Have Elements of a Successful Facebook Business Page

Marketing has changed a lot in the last couple of decades. We now use tools that we never imagined using 20 years ago, like social media.

Facebook has become an essential marketing tool for businesses of all sizes. The first step for your marketing efforts to succeed on this platform is to create a proper business page. Here are some essential elements for your business page to be successful.

Standout Cover Photo

The first thing that people will notice as soon as they land on your business page is your cover photo. The image you use should be true to your business’s identity and must reassure your visitors have found the right profile. The cover photo should ideally be 828 x 315 pixels and of good quality. You wouldn’t want someone to click on it and find a pixelated, unappealing image. Don’t be afraid to keep it simple. Adding an image with too many elements can be distracting and off-putting.

Building a local following on social media

Complementing Profile Photo

The profile photo for your Facebook business page should complement your cover photo from a design point of view. You also want to make sure to use an image that will make your page easy to recognize, like your logo. This way, it helps your customers be sure that they found the right page. As an extra tip, you could add a link to your website in the caption to make it easy for your visitors to learn more about you.

Accurate Information

This section is where you tell your current and potential customers what your business is all about. Add your product/service offering and include enough details to make it clear. Have other relevant information for your business, like your phone numbers and a link to your website. Make sure to keep your business hours up to date, mainly if your service schedule varies by season.

CTA Button

CTA stands for Call to Action. You will find a place for that type of button right below your cover photo. You can choose to add the action that best meets your business’s needs. Over the years, Facebook has updated the list of button options, allowing you to select from Book Now or Get Quote to Shop Now or Send Email. From there, you can direct your customers to any page on your website. That could be an outstanding entryway to your sales funnel.

FB CTA Button options
Facebook CTA options

Active and Engaging Timeline

Attracting visitors is half the battle. Keeping them coming back is the tricky part. Actively sharing relevant information on your profile is the best way to engage with your customers continually. Feel free to get creative and use different types of media like images or video.