Impressions agency logo
Close this search box.

Benefits of Combining SEO Strategy with Paid Advertising

Understanding SEO

According to the widely held competing views, paid advertising is too complicated, while SEO strategy is too slow. However, a collaboration between the two is likely to produce optimal results that neither could have achieved if they had worked independently. In addition, PPC conversion data is beneficial. By matching keywords with SEO targets, you can focus your organic SEO efforts on the keywords that have the greatest impact on your organic search volumes, such as brand awareness, conversion, and lead generation. Therefore, keeping your SEO strategy (search engine optimization) and your PPC (pay-per-click) teams independent of each other is no longer an option. Instead, it would be best to unite your SEO and PPC teams.

SEO Strategy Can Build Brand Awareness & Interest 

The Impact of Web Design on SEO
A well thought out SEO strategy in combination with paid advertising can be a very useful tool

One of the most common marketing goals in businesses is to increase brand awareness. After all, who doesn’t want to win the hearts and minds of customers and establish a stronger relationship with them? When it comes to increasing brand awareness, SEO strategy has always been crucial. SEO is the process of optimizing websites and web pages to improve their ranking in search engine results. It involves tapping into high-traffic areas on the internet with helpful information that shows what a business knows and what it has to offer. Through prominent placement on the first page of the search engine, the brand gains visibility, authority, and interaction, which increases its name recognition.

Paid Advertising & SEO Strategy Are Digital Marketing’s One-Two Punch

Paid advertising provides you access to a whole new group of people. Regardless of the platform used to promote, you can target those who are most likely to be interested in what you have to offer. Paid advertising services the middle of the marketing funnel by providing content, promoting newsletter signups, organizing contests, and distributing the content. To obtain the full benefits of paid advertising, you need to keep your target audience in place and on time. When combined with SEO, PPC is a powerful component of digital marketing. When PPC doesn’t meet your expectations the first time, consider tweaking it to improve its effectiveness. 

SEO strategy and paid advertising have their own challenges and difficulties, but the opportunities they offer help future-proof the success of any business. Just contact us, and we will be happy to show you how to launch your digital campaign properly and ensure your brand’s digital presence now and in the future.