How Video Benefits Your Online Presence

In today’s world, it is essential for businesses to have a strong online presence. You can be actively involved in the digital world through social media, your website, web analytics, SEO, but there’s something else, something small businesses don’t usually consider, but it is a great way to boost your online presence: video.

Video marketing allows you to reach a specific audience effectively. People like content that is relevant, easily relatable and quick to digest. Most people would prefer to watch a 5-minute video than to read a 500-word post. That doesn’t mean written content is not important. It targets a specific segment of your audience, too.

More and more business are using video marketing to reach more people, boost their online presence and increase revenue. Here are three ways in which video marketing can help strengthen your online presence.

How Video Benefits Your Online PresenceGood for SEO

Search engines really like videos. A website that uses video, can have up to 50% higher rank in SEO, as it can drive more traffic to your website from SERPs. Video also helps minimize your bounce rates because people tend to spend more time on pages that have video, than on those that don’t. And, if your video content is really awesome you can get a lot of backlinks.

Generates Trust

A business that put videos on their website about themselves, their story and the work they do, provide their audience a greater sense of trust since they can see who they’re doing business with. Using video provides value and it simplifies the process of your audience getting to know you.

Improves Brand Awareness

If there is one great way for your brand to tell its story, it’s through video. It helps you convey your message much more clearly and draws people in. Videos are also shared more frequently than other types of content, which increases your chances of reaching a larger audience.

 

Want to improve your online presence? Impressions Agency can help you design the best path to achieve this goal through digital marketing. Let’s talk!