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Google Statistics That Highlight the Importance of SEO

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These Statistics Make a Good Case for SEO

Successful digital marketing based on having a solid social media presence accompanied by a just-as-solid SEO strategy. Why? Because there are people out there searching for your business, and the only way they can get to you is if you use the tools you have at your disposal to make that happen.

Even if your website is up and running and available for everyone to see, that doesn’t mean your audience can reach it. That’s where SEO comes into play. However, the value of SEO is often overlooked. So, how do you convince yourself, your boss, or your clients that SEO is needed to gain online exposure? Google shared some interesting statistics that prove that point:

Over 2.3 Million Google Searches Happen Every Minute

Back when Google started in 1995, about 500,000 searches were happening every day. Since then, this statistic has had a significant increase. Today there are more than 3.5 billion searches conducted per day. The chances are that you have already Googled something today, and it shows thousands of results in a split second. This comes to show that organic search grows at a consistent pace.

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Global Internet Traffic Dropped by 40% When Google Was Unavailable for Five Minutes

In 2013, there was an outage that caused Google to be out of order for about 5 minutes. In those 5 minutes, web traffic dropped by 40%. That’s almost half of all web traffic in the world, just because one search engine was down. Google is definitely very important when it comes to online presence.

Seventy Percent of the Clicks Go to the First Five Search Results

How you rank in search engine results pages matters. Research has indicated that it’s top five search results are the ones that get the most —70%— clicks. Most people will not even bother to check page two.

Doing SEO is essential for your business to be seen online.