Did you know Google search accounts for around 39% of all e-commerce traffic (global), with 35% of the traffic coming from organic search results and just 4% from paid search advertisements? However, paid traffic is 50% more likely to purchase than organic traffic. These stats show that both organic and paid digital marketing strategies are necessary to climb the ladder of success. Finding it tough to choose between the two? Don’t worry; you’re not alone.
A content-based approach that mainly focuses on education and entertainment to raise brand recognition and strengthen the relationship with your audience is known as organic marketing. Brands often use organic marketing to define their brand identity and tone, form connections, give answers to issues, and provide customer support to their customers. Some examples of organic marketing include blogging and social media.
Pros: It’s FREE!
Cons: Takes time to show results.
When going through social media or Google search results, we have all encountered sponsored posts or advertisements. You can think of things like, “Wow – I’ve been meaning to get that,” or “How did they get to know me so well?” This is referred to as paid marketing, also known as inorganic marketing. You can reach a targeted audience via paid marketing and turn their clicks into purchases. Some examples of paid advertising include PPC, video marketing, and banner ads.
Pros: Instant results.
Cons: It can be costly.
The Final Cut
Organic and paid digital marketing are like peanut butter and jelly, which compliment one another, and generally perform best when integrated. However, you must have a strategy for balancing them to get the highest return on your investment. 2022 is an excellent time to develop a well-defined marketing strategy and an executable plan for maximizing the effectiveness of your paid and organic marketing.