Brand awareness refers to getting your brand in front of the right people. Who exactly are these right people? They are the people from your local area. Networking always starts with your immediate family members, friends, and acquaintances, who then advertise your brand to their family and friends, and thus, the circle keeps widening. To speed up the process, you need to raise your brand’s awareness locally.
A quick and effective way to create brand awareness is through building local PPC (pay-per-click) campaigns.
What is PPC?
PPC is the fastest and most effective way to build brand awareness, drive targeted traffic, and acquire new customers. Your ads are shown to people through PPC using search engine results, social media sites, banners on websites, in-app ads, etc.
To increase local reach, you need to identify your audience and service area to influence your digital and traditional marketing. Targeting the local audience means your ads will only appear in front of users of your targeted area, who search for the keywords you’ve identified.
Keywords and PPC Campaigns
Certain keywords are specific to certain areas. For effective targeted marketing, you’ll need to identify the keywords of the area you’re targeting and embed those in your PPC campaigns and digital ads, making them hyper-localized.
Optimize Ads for Mobile
With users spending an increasing amount of time on mobile devices, it has led to filling the need for mobile advertising. Therefore, your PPC campaign/ads should be optimized for mobile viewing.
Target the most relevant users and put your brand in front of prospects most likely to convert to paying customers. Successful businesses invest in PPC campaigns focused on the geography and demographics of their audience.
Content/SEO marketing through PPC has the potential to produce significant results for your brand and business. Therefore, it is essential to start local and gradually expand your reach to a broader geographical area and use less hyper-specific keywords.