How to Prep Your E-Commerce Site for the Holiday Season

Most of the holiday shopping happens at the last minute, but thanks to the Internet, this is much simpler than it used to be.

If you run an e-commerce website for your business, this time of year represents a huge sales opportunity for you. To ensure you make the most of this opportunity, you need to prepare your e-commerce website for the holidays, and you don’t need to wait for Christmas Day to make some changes. You shouldn’t. If you’re not all set up yet, don’t worry. You still have some time.

Here are some tips to get you going:

Work on Holiday Content

To direct your audience into your sales funnel, share some content relevant to the holidays and your brand. Offer shopping ideas related to your products and services, answer common questions around the holiday season or create attractive holiday imagery to share on social media.

Update Your SEO

Your SEO strategy doesn’t have to remain the same throughout the year. It can change, especially around specific holidays or events. Leverage the power of holiday-specific keywords that are relevant to your content. This will help you increase the visibility of your holiday content online.

hand holding christmas gift

Give Your Website a New Look

You don’t have to completely redesign your website but making a few holiday-inspired changes here, and there will make it more attractive to your audience this time of year. While you’re at it, do a little cleanup and take time to fix any broken links, invalid redirects and broken images that might be around there.

Offer Discount Codes

A discount will always put a smile on the face of your customers, which makes promotional codes a great idea over the holidays. Prepare your coupon codes and share them via social media, email marketing campaigns or text message and maybe round them up with a little extra something like free shipping.

 

Sales always increase during the holiday season but a little prep work for your e-commerce website can really make a difference.