Difference Between On-Page and Off-Page SEO
Search engine optimization is a big deal. Essentially, Google ranks you on how relevant your page is for your audience and how much they like it, based on a variety of elements.
It’s common for people to think that SEO is only affected by certain things you do on your website, like adding links or keywords, but it is so much more than that. There are two types of SEO: on-page SEO and off-page SEO. Understanding the difference is essential if you want to work towards ranking high on search.
- In the beginning, the only page to focus on was the on-page SEO. This concept refers to things that can be optimized directly on your website so that search engines can easily crawl your site. On-page SEO refers to factors such as:
- Mobile Responsiveness
- Loading Time
- Time spent on page
- Bounce Rate
- Keyword Optimization
It all comes down basically to user experience, which can be improved by altering some of the aspects on your site. Some of these elements are:
- Title tags
- Meta Description
- Internal Linking
In the more recent years, Google has started to consider other aspects of your digital presence —not just what is happening ON your website— to understand whether or not it should rank high on search. Off-page SEO refers to actions taken outside of your website, which can affect your site’s authority and trustworthiness:
- Social media marketing
- Link building
- Guest blogging
- Video promotion
These factors give Google more information about how much customers enjoy and appreciate your business, and if you provide a good user experience for them. These will all add up along with those elements related to on-page SEO to help you rank higher in search, which in return, will make you more visible to your target customers.