How to Bounce Back from an Attack to Your Online Reputation?
Everyone has a right to their opinion and everyone has a right to express it, which can be a double-edged sword. As a business owner, you know that you are always exposed to getting good feedback and not-so-great feedback, too. The thing is that it is not just word-of-mouth at this point. Thanks to the internet, peoples thoughts about your business are now available to everyone else who wants to know about them.
Now, not all harmful content is acceptable. Some of it is illegal, mainly when it contains slanderous allegations, and is just meant to harm your company’s reputation. Under these circumstances, it is good to know how to react. Here are three ways in which you can fight back:
Work on Strong SEO
If people take their negative comments about your brand to high ranking review websites, those results are likely to be at the top of the search results when someone googles your name. The best approach is to counteract that with good SEO. In this case, you have to be at the top of your search engine game. How? You have to design an SEO strategy that will boost the ranking of positive content that relates to your brand.
Remove Harmful Reviews
It’s not that you’re going to take down all negative reviews. Some of them —hopefully, most of them— are meant to help you grow. Constructive criticism should always be welcome, but destructive criticism should be managed. If you come across comments that are false and are obviously meant to hurt your brand, a quick reaction along with legal help will allow you to get rid of them before they spread and do more harm.
Some reputation management cases are not as easy. When your brand is vigorously being attacked, it might be time to consider bringing an expert in. Hiring a cyber investigator to get to the bottom of it could be your ticket to get out of that situation.
Your online reputation is critical. Managing it correctly will keep your business relevant. Impressions Agency can help you always put your best foot forward. Contact us for more information.