Relevant Trends for SEO in 2019
SEO is an ever-changing matter. What remains is its relevance. If you want your business to reach your target audience, you need good SEO —whatever that may mean. SEO has come a long way since its beginning, and things get more complicated as Google refines its search —no pun intended— for the best content for its users. Here are some of the most relevant SEO trends we can expect to see in 2019.
Enhancing Your Audience’s Journey
Google rewards you if your site provides a good experience for its users. The most important thing about SEO is understanding the needs of your audience. This is the only way you can expect to be able to optimize their journey. What are they looking for and how can you present them with an answer in the simplest way possible? Start by analyzing your target audience.
Your site’s SEO, a.k.a. on-page SEO is not something you do once and then forget about. It pays off to continually be looking for ways to improve your SEO, like providing content that answers your users’ most common questions, simple internal navigation, and abbreviated conversion process. These are simple, yet effective ways to boost SEO.
Creating Truly Valuable Content
Google is getting more and more into evaluating the depth of a website’s content. That means sites will need to start producing more in-depth quality content because soon, sites with weaker content will start suffering as they start being compared. Creating primary content to keep your blog going, soon won’t be enough.
Thinking Outside the “Google” Box
Google pretty much owns the SEO world, but that doesn’t mean that other companies like Amazon or Apple won’t cut into their search dominance. Soon might be the time when we start to optimize for other search engines beyond Google. People are searching for apps and videos, among other things, and those places need to be ranked, also.
Building strong SEO can be a labor-intensive task. For your business to compete in this area, it will need to stay on top of the SEO game. Impressions Agency can help you make this happen, thanks to our all-inclusive digital solutions. Contact us to find out more.