Digital Marketing Tips for Small Businesses

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Having an effective digital marketing strategy is important for any business. It helps business owners expand their reach and achieve new goals through various online platforms. 

Digital Marketing to Boost Your Businesses

Digital marketing has somewhat leveled out the playing field. It’s given smaller businesses a chance to grow and compete with their larger competitors. You can use both free and paid methods to build an engaged audience, generate more leads, and drive more sales. Here are some top tips you can use for your small business to enhance your digital marketing strategy. 

Research the Competition

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Make sure your company is registered on Google My Business to reach a local audience. 

Figure out who your competition is. Identify what they are doing well and try to emulate that. How can you stand out above the crowd of competitors? 

Know Your Ideal Client/Customer

Formulate a picture of who your ideal client or customer is. Identify the potential pain points and challenges that your customers might face, and think about how your goods or services can help them to overcome these problems. 

Understand the Customer Journey

One of the best digital marketing tips for small businesses is knowing each step of your customer’s journey. Where does it start, and how does it end? 

Develop a Dynamic Website

Your website should be user-focused. Make it easy and enjoyable to read, and ensure it loads up quickly so that people don’t click away from your site. Focus on enhancing the user experience and keeping your consumers engaged with your content. 

Focus on Reaching the Locals

Make sure your company is set up on Google My Business so that the people in your local area are aware of who you are and what you do. 

For more digital marketing tips for small businesses and for helping to create engaging Web Content, contact the team here at Impressions Agency today. 

4 Digital Marketing Techniques to Boost Your Business

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We live in a digital world. This means that you need to have a great digital marketing strategy for your business to reach a wider audience and grow to new levels. 

Top Tips and Techniques to Boost Your Strategy

Here are some great digital marketing techniques that are essential for your business to help you increase your brand awareness and enhance your revenue. 

Boost Your SEO

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Use social media to increase your brand awareness.

Search engine optimization enables your online content to be found by your target audience. Incorporate the keywords and key phrases that your potential customers will be searching for into your online content. This will help you reach your target audience and start generating more leads. 

Create Valuable Content

As a business, it’s vital that you create valuable content that helps your audience to solve a problem or overcome a challenge. Produce posts that resonate with them and lets them know that you care about improving their lives in one way or another. Make your content shareable and saveable to enhance engagement. 

Use Social Media

Social media is one of the best digital marketing techniques that you can use for your business. Make sure you are present on the right social media platforms for your brand and create engaging content. Increasing your online presence through social media will widen your reach and enable you to interact with your audience more easily to build a strong community. 

Analyze Your Data

Continually analyze your efforts to see what is working well and what might need changing with regard to your digital marketing strategy. Data analysis allows you to adapt your content and make the necessary adjustments to ensure you are reaching the right people. 

For more digital marketing techniques to boost your SEO strategy, get in touch with Impressions Agency and Get Started today. 

Digital Marketing in Five Strategic Steps

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Many business owners and entrepreneurs get overwhelmed by the concept of engaging in digital marketing. With all the buzzwords and increased attention on the importance of this practice, it can be difficult to make sense of what this promotional practice truly is. To make this complex process more straightforward, here are the five strategic steps that business owners, stakeholders, and marketing teams need to know about when it comes to digital marketing.

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Digital marketing is the single most important component of modern-day business promotion.
  1. Awareness
  2. Interest
  3. Consideration
  4. Conversion
  5. Retention

Each of these represents a different part of the customer journey that is greatly improved by online marketing initiatives.  Marketing teams can begin with one or two of these steps depending on their organization’s needs, but it’s important that they don’t lose sight of the larger picture.

The most successful brands use social media to nurture strong relationships over time and determine which part of this strategy works for their business model. For example, scheduled Instagram posts can help increase customer awareness about a topic or issue relevant to the product or service being sold. Subsequent content can then be tailored towards features and benefits of the product or service, increasing the likelihood of conversion.

Applying the 5 Steps with Digital Marketing Tools

Businesses can use different formats to promote themselves online, including blogs, campaigns, ads, and social media. All digital promotion campaigns should be rooted in the customer and serve their needs with a consideration for what step of the buyer journey they are currently on.

The first step in developing a successful online marketing campaign is to map each stage of the customer buying process and visualize how it is affected by different promotion tools.

Blog content that speaks directly to customers and helps them achieve their goals is the perfect way for companies to build trust with potential buyers. Blog posts can also serve as an expanded, in-depth follow-up to content that is posted on social media or through banner ads.

Cross-channel marketing considers that customers do not interact with a brand the same way across all platforms and devices. Marketing campaigns should be tailored to fit each individual platform, and content should be reinforced across multiple channels.

For example, a customer who views your Facebook page is different from someone reading your blog or seeing your banner ad. 

Start Your Digital Marketing Journey Now!

If you want to learn more about how SEO content, social media, and online marketing can improve multiple facets of your business, reach out to the experts at Impressions today!

Incorporate SEO Trends 2021 to Boost Content Rankings

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Your online content must be SEO-optimized in order for your business to grow. Using organic marketing tools helps to boost your website and social media content in search engine results pages. 

Both content and SEO are important, but times are changing. Business owners need to consistently stay up-to-date to make sure they are optimizing their content and their digital marketing strategy correctly. By following SEO trends in 2021, they can reach their target audience more effectively. 

So what are some of the latest SEO trends? 

Mobile-Friendly Content

As most people now view online content via their smartphones, it’s extremely important for all of your online content to be mobile-friendly. Most local consumers are searching for products or services on their phones while they are on the go. That searches are spontaneous and are often done in times of need. For this reason, you want your content to be easy to read and highly accessible for those who are searching via their smartphones. 

Quality of Content

With the increasing competition as more and more businesses pop up, SEO trends in 2021 appear to focus on quality. Brands are looking to improve the user experience of their customers. Make sure you are posting user-centric and user-focused content, as this will rank more highly in search engine results pages. Avoid constantly selling or promoting your products, and instead, provide value to your audience. 

Voice Searching

Voice search is going to be a huge factor in the near future. This means that you should start switching from keywords to key phrases. Think about the way a person would talk and use these terms and sentences throughout your online content. This way, when they make specific searches, your brand is going to appear near the top of the page. 

If you’re interested in learning more about the SEO trends of 2021, and if you need help with your SEO strategy, contact Impressions Agency to Get Started today. 

Building an Online Brand Profile and Boosting Business

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Building a brand is just as important as building a business. Without having a strong brand identity, your business will not be recognizable and reputable. Your brand identity is what sets you apart from others within your industry. It’s what boosts your visibility and contributes to increased lead generation and sales in your company. 

Building an online brand profile is key to the success and growth of your business, but what is the key difference between a business profile and a brand profile? 

Your business refers to the products and services that you provide to your customers and clients, and the profits your turnover. Your brand, however, is your company’s personality and identity. It determines how your brand looks, sounds, and interacts online. 

Building an Online Brand Profile

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There are some essentials that go into building a strong brand, including the following. 

  • Define your audience 
  • Create a unique logo and determine your brand colors and fonts 
  • Create a high-quality, easy-to-read website 
  • Develop a strong, credible social media presence 

The Importance of Your Brand Profile 

In a world where digital marketing is on the rise and more consumers are shopping online, it’s crucial for businesses to build their online presence as well as their physical landscape. 

Your brand profile helps to differentiate you from your competitors to entice potential customers to invest in you. It can lead to multiple opportunities for your businesses, such as speaking or networking engagements, promotions, and partnerships 

By choosing to show up online and interact with your audience in a specific way, you can build a trusting relationship with your audience. This can create a loyal and engaged customer base. 

Building an online brand profile can help you reach your goals and progress your company. To learn more about What We Do at Impressions Agency and to Get Started, contact a member of the team today.

Using Paid Advertising to Strengthen SEO Marketing

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Having a strong marketing strategy is key to the success of any business. Many different methods can be used to increase brand visibility, generate more leads, and boost sales. These methods include paid advertising, such as PPC, and unpaid advertising, such as using SEO? 

PPC, as the name suggests, involves paying each time somebody clicks on one of your ads. This is a great inorganic method to grow your business, and most platforms allow you to set a specific budget, so you don’t overspend. On the other hand, SEO marketing is absolutely free. It’s a tool that can be used by any business to grow and reach the right audience organically. 

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The second key difference is value. PPC marketing is great for short-term value. For example, if you have a brand-new product or service that has been released, you might use paid advertising to drive more traffic to your website during this time. SEO marketing yield is long-term brand value. By using SEO techniques, you will increase the longevity and visibility of your online content in the long run. 

Neither option is better than the other. Investing in both paid advertising and SEO marketing can lead to a more cohesive marketing strategy that will grow your business. PPC can instantly raise your brand in search engine rankings because you are paying for it. In turn, this can be effective in boosting your SEO. This is helpful because SEO will take time to generate enough organic traffic to raise your search engine rankings in the long term. 

Using paid advertisements puts your brand at the front and center of your industry, making it more recognizable and credible. Your potential customers will come across your content via organic searches and may be converted into high-quality leads. 

If you need help with your PPC or SEO strategies, get in touch with Impressions Agency today. 

Digital Marketing Mistakes and Time Wasters

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Digital marketing is valuable for any business. It offers tools that allow even the smallest businesses to compete with large brands. It is, however, easy to make digital marketing mistakes and waste your time. Here are some common mistakes and ways to avoid them. 

Digital Marketing Mistakes

Social media marketing. It’s useful when done right. A common digital marketing mistake is to try being on too many social media platforms. Find the ones where your audience spends time, and the ones that best suit your brand, then focus on those. Focus all your efforts on one or two, and don’t go beyond three different social media platforms. 

Another social media mistake is having more than one account on a platform. This will confuse your audience. You will also waste time trying to maintain multiple accounts when you could focus your energies on a single account. 

Avoid digital marketing mistakes with proper data and analysis.
Digital marketing is valuable for any business.

Blogging Mistakes

Having thin blog content that doesn’t provide value to the reader is a common mistake. While the research points to more blogs per month generating more website traffic, this needs to be balanced with the resources at your company. If your business doesn’t have the resources to publish quality, information-rich blog posts a few times a week, or even once a week, then don’t force it. It’s better to create fewer high-quality blog posts than publishing many lower-quality posts. 

Your audience wants quality content filled with valuable information. In the world of blogging and website content, quality is definitely better than quantity. 

To make sure your audience finds your posts, do some keyword research so that you can write about things your audience is searching for. This SEO approach will help get your website seen on Google. 

Google values quality and will reward your work. On the flip side, you could be penalized by Google for publishing weak, keyword-stuffed content. Ready to get noticed online? Get in touch today.

5 Types of Digital Marketing Strategies to Boost Brand Awareness

6 PPC Best Practices for Small Businesses

There are many ways to market your business. Here are five digital marketing strategies you can use to get the word out about your business. 

Digital Marketing Strategies for Your Business

Getting your website noticed by potential customers means first getting search engines like Google and Bing to notice your website. This is done through digital marketing strategies like search engine marketing (SEM) and search engine optimization (SEO). SEM involves placing ads on search engine sites when people search for specific terms. The idea is that people will click on your ad because it has the content they are searching for. 

SEO is all about getting your website content discovered by people searching for that content. This involves a range of tactics that, when combined, help your web pages get found. 

Content Marketing

Content marketing involves building an online audience by creating a steady stream of informing and entertaining content. You then monetize that audience by selling them products and services. Content marketing involves writing website blogs and articles, email newsletters, creating videos, making social media posts, and podcasting. 

Digital Marketing Strategies
Getting your business noticed by potential customers online is what digital marketing is all about.

Social Media Marketing

Social media marketing uses social media sites – such as Facebook, Instagram, TikTok, Twitter, and YouTube – to achieve your marketing goals. Social media is great for building brand awareness and engaging with your audience or customers. 

Email Marketing

Email newsletters are an effective way to engage with current and prospective customers. They are a great way to drive traffic to a website and are also good for converting viewers into customers. 

Paid Advertisements (PPC)

Pay-per-click advertisements are what you see on the sides of websites. These are generally static display ads, and the price per click varies depending on various criteria. To get started with your digital marketing, get in touch today.

User-Generated Content Inspires Brand Trust and Credibility

User Generated Content

Customers and audience members who share and promote your content should, in turn, be promoted by your company. These people are self-identified brand ambassadors and can be a valuable resource in your digital marketing efforts. User-generated content is viewed by other customers as being more authentic and trustworthy. Customers are more likely to trust a message coming from a fellow consumer than one that comes from the brand itself. 

User-Generated Content

User-Generated Content
If your customers are talking about you, keep the conversation going and use their reviews to add credibility to your brand.

Customers positively mentioning your brand are already fans of your brand. Reaching out to them and engaging with them—even if it’s only an emoji comment on their post—can help strengthen the bond they feel with your brand. 

Reaching out to these brand ambassadors can even become part of your content strategy. Done well, you will be able to build a pool of users creating user-generated content for you to amplify through sharing and reposting.

A content strategy that incorporates user-generated content will promote trust and give credibility to your brand. Not only does this give you free content that you didn’t have to source or create, but it’s also actually more effective than anything you could do in-house. 

User-generated content is more than twice as likely to drive purchase decisions. Consumers are also twice as likely to engage with user-generated content than with brand messaging. The highly effective nature of user-generated content can boost engagement as other users seek out your branded content. 

By becoming an active part of this loop, you’ll be able to build a stronger brand community that has active audience participation.

Ready to get started? Give us a call to talk content and digital marketing.