Incorporate SEO Trends 2021 to Boost Content Rankings

PPC

Your online content must be SEO-optimized in order for your business to grow. Using organic marketing tools helps to boost your website and social media content in search engine results pages. 

Both content and SEO are important, but times are changing. Business owners need to consistently stay up-to-date to make sure they are optimizing their content and their digital marketing strategy correctly. By following SEO trends in 2021, they can reach their target audience more effectively. 

So what are some of the latest SEO trends? 

Mobile-Friendly Content

As most people now view online content via their smartphones, it’s extremely important for all of your online content to be mobile-friendly. Most local consumers are searching for products or services on their phones while they are on the go. That searches are spontaneous and are often done in times of need. For this reason, you want your content to be easy to read and highly accessible for those who are searching via their smartphones. 

Quality of Content

With the increasing competition as more and more businesses pop up, SEO trends in 2021 appear to focus on quality. Brands are looking to improve the user experience of their customers. Make sure you are posting user-centric and user-focused content, as this will rank more highly in search engine results pages. Avoid constantly selling or promoting your products, and instead, provide value to your audience. 

Voice Searching

Voice search is going to be a huge factor in the near future. This means that you should start switching from keywords to key phrases. Think about the way a person would talk and use these terms and sentences throughout your online content. This way, when they make specific searches, your brand is going to appear near the top of the page. 

If you’re interested in learning more about the SEO trends of 2021, and if you need help with your SEO strategy, contact Impressions Agency to Get Started today. 

Building an Online Brand Profile and Boosting Business

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Building a brand is just as important as building a business. Without having a strong brand identity, your business will not be recognizable and reputable. Your brand identity is what sets you apart from others within your industry. It’s what boosts your visibility and contributes to increased lead generation and sales in your company. 

Building an online brand profile is key to the success and growth of your business, but what is the key difference between a business profile and a brand profile? 

Your business refers to the products and services that you provide to your customers and clients, and the profits your turnover. Your brand, however, is your company’s personality and identity. It determines how your brand looks, sounds, and interacts online. 

Building an Online Brand Profile

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There are some essentials that go into building a strong brand, including the following. 

  • Define your audience 
  • Create a unique logo and determine your brand colors and fonts 
  • Create a high-quality, easy-to-read website 
  • Develop a strong, credible social media presence 

The Importance of Your Brand Profile 

In a world where digital marketing is on the rise and more consumers are shopping online, it’s crucial for businesses to build their online presence as well as their physical landscape. 

Your brand profile helps to differentiate you from your competitors to entice potential customers to invest in you. It can lead to multiple opportunities for your businesses, such as speaking or networking engagements, promotions, and partnerships 

By choosing to show up online and interact with your audience in a specific way, you can build a trusting relationship with your audience. This can create a loyal and engaged customer base. 

Building an online brand profile can help you reach your goals and progress your company. To learn more about What We Do at Impressions Agency and to Get Started, contact a member of the team today.

Using Paid Advertising to Strengthen SEO Marketing

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Having a strong marketing strategy is key to the success of any business. Many different methods can be used to increase brand visibility, generate more leads, and boost sales. These methods include paid advertising, such as PPC, and unpaid advertising, such as using SEO? 

PPC, as the name suggests, involves paying each time somebody clicks on one of your ads. This is a great inorganic method to grow your business, and most platforms allow you to set a specific budget, so you don’t overspend. On the other hand, SEO marketing is absolutely free. It’s a tool that can be used by any business to grow and reach the right audience organically. 

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The second key difference is value. PPC marketing is great for short-term value. For example, if you have a brand-new product or service that has been released, you might use paid advertising to drive more traffic to your website during this time. SEO marketing yield is long-term brand value. By using SEO techniques, you will increase the longevity and visibility of your online content in the long run. 

Neither option is better than the other. Investing in both paid advertising and SEO marketing can lead to a more cohesive marketing strategy that will grow your business. PPC can instantly raise your brand in search engine rankings because you are paying for it. In turn, this can be effective in boosting your SEO. This is helpful because SEO will take time to generate enough organic traffic to raise your search engine rankings in the long term. 

Using paid advertisements puts your brand at the front and center of your industry, making it more recognizable and credible. Your potential customers will come across your content via organic searches and may be converted into high-quality leads. 

If you need help with your PPC or SEO strategies, get in touch with Impressions Agency today. 

Digital Marketing Mistakes and Time Wasters

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Digital marketing is valuable for any business. It offers tools that allow even the smallest businesses to compete with large brands. It is, however, easy to make digital marketing mistakes and waste your time. Here are some common mistakes and ways to avoid them. 

Digital Marketing Mistakes

Social media marketing. It’s useful when done right. A common digital marketing mistake is to try being on too many social media platforms. Find the ones where your audience spends time, and the ones that best suit your brand, then focus on those. Focus all your efforts on one or two, and don’t go beyond three different social media platforms. 

Another social media mistake is having more than one account on a platform. This will confuse your audience. You will also waste time trying to maintain multiple accounts when you could focus your energies on a single account. 

Avoid digital marketing mistakes with proper data and analysis.
Digital marketing is valuable for any business.

Blogging Mistakes

Having thin blog content that doesn’t provide value to the reader is a common mistake. While the research points to more blogs per month generating more website traffic, this needs to be balanced with the resources at your company. If your business doesn’t have the resources to publish quality, information-rich blog posts a few times a week, or even once a week, then don’t force it. It’s better to create fewer high-quality blog posts than publishing many lower-quality posts. 

Your audience wants quality content filled with valuable information. In the world of blogging and website content, quality is definitely better than quantity. 

To make sure your audience finds your posts, do some keyword research so that you can write about things your audience is searching for. This SEO approach will help get your website seen on Google. 

Google values quality and will reward your work. On the flip side, you could be penalized by Google for publishing weak, keyword-stuffed content. Ready to get noticed online? Get in touch today.

5 Types of Digital Marketing Strategies to Boost Brand Awareness

6 PPC Best Practices for Small Businesses

There are many ways to market your business. Here are five digital marketing strategies you can use to get the word out about your business. 

Digital Marketing Strategies for Your Business

Getting your website noticed by potential customers means first getting search engines like Google and Bing to notice your website. This is done through digital marketing strategies like search engine marketing (SEM) and search engine optimization (SEO). SEM involves placing ads on search engine sites when people search for specific terms. The idea is that people will click on your ad because it has the content they are searching for. 

SEO is all about getting your website content discovered by people searching for that content. This involves a range of tactics that, when combined, help your web pages get found. 

Content Marketing

Content marketing involves building an online audience by creating a steady stream of informing and entertaining content. You then monetize that audience by selling them products and services. Content marketing involves writing website blogs and articles, email newsletters, creating videos, making social media posts, and podcasting. 

Digital Marketing Strategies
Getting your business noticed by potential customers online is what digital marketing is all about.

Social Media Marketing

Social media marketing uses social media sites – such as Facebook, Instagram, TikTok, Twitter, and YouTube – to achieve your marketing goals. Social media is great for building brand awareness and engaging with your audience or customers. 

Email Marketing

Email newsletters are an effective way to engage with current and prospective customers. They are a great way to drive traffic to a website and are also good for converting viewers into customers. 

Paid Advertisements (PPC)

Pay-per-click advertisements are what you see on the sides of websites. These are generally static display ads, and the price per click varies depending on various criteria. To get started with your digital marketing, get in touch today.

User-Generated Content Inspires Brand Trust and Credibility

User Generated Content

Customers and audience members who share and promote your content should, in turn, be promoted by your company. These people are self-identified brand ambassadors and can be a valuable resource in your digital marketing efforts. User-generated content is viewed by other customers as being more authentic and trustworthy. Customers are more likely to trust a message coming from a fellow consumer than one that comes from the brand itself. 

User-Generated Content

User-Generated Content
If your customers are talking about you, keep the conversation going and use their reviews to add credibility to your brand.

Customers positively mentioning your brand are already fans of your brand. Reaching out to them and engaging with them—even if it’s only an emoji comment on their post—can help strengthen the bond they feel with your brand. 

Reaching out to these brand ambassadors can even become part of your content strategy. Done well, you will be able to build a pool of users creating user-generated content for you to amplify through sharing and reposting.

A content strategy that incorporates user-generated content will promote trust and give credibility to your brand. Not only does this give you free content that you didn’t have to source or create, but it’s also actually more effective than anything you could do in-house. 

User-generated content is more than twice as likely to drive purchase decisions. Consumers are also twice as likely to engage with user-generated content than with brand messaging. The highly effective nature of user-generated content can boost engagement as other users seek out your branded content. 

By becoming an active part of this loop, you’ll be able to build a stronger brand community that has active audience participation.

Ready to get started? Give us a call to talk content and digital marketing. 

Why Are Integrated Digital Marketing Campaigns Important?

Digital Marketing Trends

Importance of Integrated Digital Marketing Campaigns

From all standpoints, our lives are driven toward digital, which is why digital marketing has taken a prominent spot in the marketing world. Traditional marketing alone is not as effective anymore, especially in highly competitive markets.

Brands and consumers want to connect, and digital marketing is the preferred method, but for campaigns to be highly effective, they need to be integrated and use the multi-channel approach. Here’s why.

Consumers Need a Variety of TouchPoints Before Making a Buying Decision

Consumers don’t take their buying decisions lightly. You might need to check several boxes for them before they decide to do business with you. They resort to information online to make their decisions, making use of different channels. According to Harvard Business, consumers resort to six separate channels; on average, before they make a decision.

Fresh Content is Always Wanted

The internet has made it possible for all of us to find almost everything we need online, at any time. Consumers are naturally always in the lookout for new information related to their wants and needs. Sharing new content, that is consistent throughout all channels of your choice, will increase your chances of generating genuine connections with your audience.

Social media marketingTraffic Comes from Different Sources

Studies show that about 80% of online traffic comes from organic search results, but businesses cannot ignore that mobile is crucial in digital marketing, and it gains more power every day. That means that it is wise to not ignore other channels, like social media.

Integrated Digital Marketing Campaigns Boosts Conversion

As you become more visible on various channels, there is more possibility of reaching higher conversion rates. A study by Bright Oak showed that integrated PPC and SEO campaign generated a 25% increase in click-through rates.

 

Digital marketing is more than just a website or an email campaign. It’s a variety of ways to reach your audience online which can achieve incredible results when working together.

Are SEO and Social Media Related?

If you’ve ever wondered whether social media has an impact on SEO, the answer is yes, and there are various ways how.

How Social Media Impacts SEO

Although social is not a direct ranking factor, as confirmed by Google on various occasions, social media does have an impact on rankings and can help your business become more visible on search engine results pages. Here are 3 ways in which social media impacts SEO:

How Social Media Impacts SEOSharing Content Drives Traffic to Your Website

People like quality content. The more you share links to your own content, the more exposure your content will get and the more chances there will be for people to share it or link to it. This motivates people to visit your website which drives more traffic and helps increase organic search ranking.

Increases Brand Awareness

Did you know that Facebook has over 2 billion users and Twitter more than 330 million? That’s a lot of people. Social media gives you the opportunity to build an online presence and keep your brand top of mind while building an audience. This is very valuable to your business, as it increases the chances that people will click on your content when it’s displayed in the search results.

Social Media Profiles Rank In SERPs

Social media profiles tend to show up in the search results when you type in the name of a business. If your website is ranked high in the SERPs and your social media profile also shows up, you’d be taking some very valuable spots in the search results. Visibility-wise, this gives you an edge over the competition.

 

It’s not just one or the other. Both social media and SEO are marketing tactics that are highly relevant and should be part of your online marketing strategy if you want to keep moving your business in the right direction. Juggling both can be tricky. Luckily, Impressions Agency is here to help you with that. Want to implement digital marketing strategies that can make your business grow? Contact us today.

My Impressions

Engage with Your Audience Through Your Marketing Message

Promote your business with a clear message that adds value to to your customers.

How to Clearly Communicate Your Marketing Message

A weak marketing message could ruin all of your marketing efforts. Save yourself time, money and heartache by coming up with a marketing message that is true to your brand and helps customers understand why they need you.

What is a Marketing Message?

Telling peoeple what you do is not going to cut it. Your marketing message should be created as part of your branding efforts and it is meant to let people know how you can solve their problem in a way they can understand, recognize and relate to your business.

Tips to Create an Effective Marketing Message

Your marketing message should be able to cut through your audience’s needs and fears to help them understand there is a solution and they are the one holding the key. Here are some simple steps that will help you develop a clear marketing message:

How to Clearly Communicate Your Marketing Message1. Define What Makes You Unique

Understanding your identity is key in this process. Determine who you are, what are your goals and what separates you from the competition.

2. Understand Who Your Target Audience Is

Who do you want to speak directly to? It is imperative that you have a solid grasp on their challenges, worries, needs and wants so you can understand why they would need your products or services.

3. Get to Know Your Prospect Customer

Now that you know who you want to talk to, get close to those who could potentially turn into customers. You want to make sure you are speaking their language so you can address them directly and get their attention more efficiently.

4. Approach Your Customer’s Challenge Your Own Way

Don’t attempt to offer the same things that the competition offers. Being you is what’s going to help you stand out and connect with your potential customers.

Are You in Constant Communication with your Audience?

Your online presence is crucial to staying in the mind of your customers. Neglecting it will only stall your progress. At Impression Agency, we can help you get the best out of the digital marketing world and propel your business to the next level. There’s no time to waste. Contact us today and let’s get started.

The Art of Creating Must-Read Content

Producing content that is attractive and refreshing is not always easy but it is certainly the key to appeal to your customers.

How to Create Relevant Content

Content makes the world go round. It is essential to digital marketing as it helps reach a wider audience, increase your sales leads, boost brand awareness and build engagement. Lack of engagement results in customers not being loyal, which is why it is important that whatever content you share is relevant and adds value to your audience. These tips can help you generate appealing content that your audience can’t turn down:

Understand What Keeps Your Readers Up at Night

It’s not about just writing any 500 words and posting them on your site or social media. First, you must understand which are your audience’s problems or dilemmas that relate to the products or services you offer. What is it that concerns them? What are they interested in fixing?

How to Create Relevant ContentWrite Content That Addresses Their Concerns

Now that you identified the problem, it’s time to come up with the solution. How is your business going to put an end to their frustrations? You want to make sure you target those concerns and provide useful information that relates to your brand so you can get customers attention and they feel the need to approach you.

Come Up with Good Keywords

Research is the key. Find keywords that are relevant and trending in search engines. Search for a certain topic and find the most popular keywords that relate to that topic so you can incorporate them in your content. Use keywords wisely and avoid stuffing your content with them.

Write a Killer Headline

Your headline is the first thing your audience will read so it better pack a punch or you can bet they’ll look the other way. Coming up with a good headline is essential to having your content read.

Get Professionals to Help You

It may seem like everyone can do it but the truth is, it is not as easy as you might think. You can save yourself time, effort and even money by having professionals in the area give you a hand with this task. At Impressions Agency, we can generate content that can help your business get the attention it deserves. Want to find out how? Call or write today for more information.