Having a strong marketing strategy is key to the success of any business. Many different methods can be used to increase brand visibility, generate more leads, and boost sales. These methods include paid advertising, such as PPC, and unpaid advertising, such as using SEO? 

PPC, as the name suggests, involves paying each time somebody clicks on one of your ads. This is a great inorganic method to grow your business, and most platforms allow you to set a specific budget, so you don’t overspend. On the other hand, SEO marketing is absolutely free. It’s a tool that can be used by any business to grow and reach the right audience organically. 

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The second key difference is value. PPC marketing is great for short-term value. For example, if you have a brand-new product or service that has been released, you might use paid advertising to drive more traffic to your website during this time. SEO marketing yield is long-term brand value. By using SEO techniques, you will increase the longevity and visibility of your online content in the long run. 

Neither option is better than the other. Investing in both paid advertising and SEO marketing can lead to a more cohesive marketing strategy that will grow your business. PPC can instantly raise your brand in search engine rankings because you are paying for it. In turn, this can be effective in boosting your SEO. This is helpful because SEO will take time to generate enough organic traffic to raise your search engine rankings in the long term. 

Using paid advertisements puts your brand at the front and center of your industry, making it more recognizable and credible. Your potential customers will come across your content via organic searches and may be converted into high-quality leads. 

If you need help with your PPC or SEO strategies, get in touch with Impressions Agency today.