The Benefits of Social Media Marketing

Boost Your Business with These Essential Digital Marketing Elements

Social media marketing can help you build up brand awareness, attract new customers, and improve customer service. Social media marketing can help you grow your business in ways you may not have previously thought possible, so long as you’re willing to put in the time and effort to learn how to leverage social media most effectively. Here are some of the benefits of social media marketing that we’ve found over the years.

Helps Businesses Cultivate a Strong Brand Identity

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Social media marketing can help you build up brand awareness.

In the past, businesses would have to rely on traditional marketing methods to build a strong brand identity. This could be costly and time-consuming, with no guarantee of success. However, social media has changed all that. Now businesses can use platforms like Facebook, Twitter, and Instagram to reach a wider audience quickly and easily. And best of all, it’s relatively inexpensive. You don’t need to spend big bucks on TV commercials or billboards when you’re using social media to market your business. You’ll also find that your customers are more likely to believe what you say when they see it in their newsfeed or in their feed on Instagram.

Grow a Community Through Consistent and Authentic Content

Growing a community through social media marketing takes time, effort, and consistency. You need to post authentic and engaging content on a regular basis in order to get people interested in your brand. Once you’ve built up a loyal following, you’ll be able to reap the benefits of social media marketing. These benefits include increased brand awareness, higher conversion rates, and improved customer satisfaction. When done right, social media marketing can help make all other aspects of your business more successful.

Other Benefits of Social Media Marketing

  1. Helps build and maintain consumer relationships
  2. Use social listening to leverage organic and real-time feedback from consumers
  3. Create an instant and positive consumer experience
  4. Increase brand affinity and encourage brand ambassadorship.
  5. Supports customer-centricity, transparency, and authenticity
  6. Provides a platform for two-way communication with customers
  7. Leverages the power of conversation
  8. Gives insight into consumer interests

Impressions Agency can help you use social media platforms to boost your business. Contact us today to find out how!

Using Pinterest for Your Local Business

Using Pinterest for Your Local Business

Social media offers a way to communicate with your customers in a closer way, with Facebook being the most popular network among businesses. However, Pinterest has a lot to offer to your marketing strategy, especially for local businesses.

5 Steps to Market Your Local Business on Pinterest

When it comes to social media marketing, Pinterest shouldn’t be underestimated. This social media platform offers many benefits to businesses and can help you reach out to more people. If you’re looking to reinforce your social media presence, here are 5 tips to help you market your business on Pinterest:

5 Steps to Market Your Local Business on PinterestUnderstand What Your Audience Is Interested In

First things first. Breaking into Pinterest grounds is not just about creating boards left and right. Before you even start sharing content, you need to have a clear idea of what type of material your audience is looking for. You can start your research by finding out who your target audience is following. Browse through the categories that are most related to business to see what content is being shared and how popular it is. This will give you a better idea of what topics and keywords your customers are interested in.

Sneak Your Keywords into Your Profile and Boards

Once you have identified the most relevant keywords or topics for your business, you can use this information in the names of your boards and in your profile, in places like your profile name, and description, too.

Market Your Business with Pinterest

Expand Your Reach with Informative Content

People on Pinterest are looking for valuable content. They are interested in learning things and buying things, so take this into account when deciding what to pin. Content that meets these criteria is what’s going to help you grow your repins.

Drive Traffic to Your Website By Sharing Your Own Content

By sharing your own content on Pinterest, you are giving it much more exposure. Whether you are sharing links to your own articles or to your products and services, with every repin and click, your click-through rate will increase and traffic to your site will too.

If You Have An Opportunity, Don’t Be Afraid to Engage

As people start sharing your content, you will notice that questions and comments might come up. This is a great way to connect with your audience directly and answer whatever questions they have.


Pinterest could be a great addition to your social media marketing strategy, however, if you are present on other social media platforms, you might feel like keeping up with all of them is a little too much to worry about. At Impressions Agency, we can help you manage your social media platforms while keeping your message consistent across all of them. Let’s talk about how we can help you grow your online presence.

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Digital Marketing for Nonprofits

Tips for beginner content writers

Digital marketing done right could help your nonprofit organization reach its goals.

Grow Your Nonprofit with Strong Digital Marketing

Growing any business is hard, but a lot more work goes into building a successful nonprofit from the ground up. The reason? Resources, or lack thereof. Every organization needs money to move and nonprofits have the tough job of building something out very little. When those resources are needed for planning, sponsorship inquiries, promotions and marketing materials, very little is left for digital marketing.

At Impressions Agency, we understand the value of nonprofits and how hard it can be for them to grow, but with a little push in the right direction, you can be more effective in growing your network and promoting your services.

Strengthen Your Brand Through Social MediaSocial Media Marketing

Social media platforms provide a great opportunity for small to medium nonprofit organizations to reach out to their audience with minimal investment. All you need to do is create a profile on your favorite social network and with some patience and dedication, you build a following, engage with them, and generate supporters that are willing to contribute to your cause and share your message.

Use Relevant Hashtags

Since you’ll be posting content to social media, why not make it easy for users to track it? Using keywords as hashtags can be a great way to allow users to find you when searching for trending topics. That can help expand your network.

Customize Your Timeline Image

With the help of free editing and designing software, you can create a banner that you can post on social media to communicate your message and your services. This helps your promote your organization without having to spend money.

Email Marketing

This is another great way to reach a larger audience and grow your network. Create an email subscription database by adding an appealing subscription form to your website where your visitors can submit their information, and once you have that, you can share blog posts, upcoming events, and information about the organization.


These tips can help you improve the online presence for your nonprofit without consuming your funds. Digital marketing takes time and consistency but when handled properly, it can be a very effective way to expand your reach and bring more attention to your organization.