3 Types of Digital Marketing to Rev Up Your Business
There are many types of digital marketing out there, but which one suits your business best?
Regardless of the size of your business, if you’re interested in increasing your sales, investing in advertising is a must. Choosing the right method is the tricky part. Should you be using them all? Sure —if you want to, but you can be more efficient by targeting a few at a time until you find which work best for your business.
Here are three types of digital marketing that can help you grow your business:
Social Media Marketing
Social media is much more versatile than most people think. You can run different types of advertising campaigns by using a variety of platforms. You can run ads on Instagram, Facebook, even on YouTube, and they can help you boost brand awareness, expand your reach, generate leads, and increase sales. You’ll want to run your ads on those platforms that are most popular among your audience.
Search Engine Marketing
You’ve probably heard about PPC or Pay Per Click campaigns. Well, they are part of what we know as SEM or Search Engine Marketing. This marketing method offers the possibility to customize your ads, set your budget, and run analytics on those ads once they are live.
You can do display ads, which are ads that appear on other websites, or search ads. The latter will help you get in front of your potential customers after they search for keywords that relate to your business. Both types of ads can help you reach a larger audience and generate more leads.
Have you ever felt almost like the internet can hear your thoughts? You know you searched for a product that you’re interested in, and suddenly, there is an ad for that product on any website or platform your visit. It is called retargeting or remarketing, which is a way for businesses to gather data about products customers have shown interest in —through analytics— and use that to their advantage. Retargeting can be through SEM, social media, and even emails.