Do I Really Need a Contact Form on My Website?

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3 Reasons Why Contact Forms Matter

Having a contact form is something that is usually advised to business owners when they’re setting up their website. If you’re a business owner, you might have had that conversation before. Some go for it as they consider it necessary, and some others are left wondering why they can’t just leave their email address on there instead.

Although, directing visitors to your email address is not a bad thing, there are better ways for people to get in contact with your business, like a contact form. Here are some of the reasons why it’s worth adding it to your website:

Boosts Credibility and Professionalism

When a website doesn’t have a contact form, it raises suspicion. It makes people wonder whether they should trust your business or not because it looks like something is missing. Putting in a visible place is the best way to not only make it easier for people to get in contact with you, but also gives an excellent first impression.

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Makes You Available to Current Customers and Potential Customers

Think of your contact form as your digital receptionist. It takes all incoming queries for you, so you can eventually get back to your customers with an answer. That is particularly useful when you’re a small business owner running the majority of things on your own. You can even set an automated reply to notify the sender that their message was received, and you’ll be in contact with them in X amount of time.

Helps Track Conversion

Probably one of the most important reasons to include contact forms on your website is the fact that it helps keep track of conversion. You can even have a contact form in different landing pages on your website so you can identify which page is motivating more people to get in touch with you. With that information, you can develop better marketing strategies to boost your business.

Why Your Business Needs Call Tracking

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Call Tracking Matters and Here’s Why

Digital marketing is essential for small businesses. But, when thinking of digital marketing, call tracking might not be the first thing that comes to mind.

Call tracking is a crucial component of a marketing analytics strategy, as it allows you to understand better which digital marketing tactics are motivating your customers to pick up the phone and give you a call —an essential piece of lead and conversion data.

Call tracking software is a great tool that can help you dive a little deeper into customer behavior and also help you understand which are the best ways to reach your target audience. Here are some of the reasons why integrating call tracking into your marketing efforts can be valuable to your business.

Phone Calls are Important

Although these days, it may seem like every bit of interaction is done via the internet, inbound calls are particularly crucial for a business, especially for specific industries like home services, dental and cosmetic surgery, legal, real estate, and hotels and travel. Call tracking allows you to see how valuable your online marketing efforts are.

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You Can Serve and Track Multiple Business Locations

If you have more than one business location, you must have independent phone numbers. That is a better option than toll-free numbers as toll-free numbers can make people feel like they will be re-directed to a call center, which —in some cases—can prevent them from calling. Call tracking allows you to set up local numbers so you can track what’s making your customers engage in different locations. This way, you can plan improvements based on the needs of the customers in each area.

Helps You Understand Which Keywords are Triggering Calls

You can set up call tracking for specific keywords, so you can see if what you consider a strong keyword is working as expected. That is an excellent tool for optimization as it allows you to make better-informed SEO decisions.

 

Call tracking helps you better manage your relationship with your clients and take that relationship to the next level.

 

On-Page Vs. Off-Page SEO

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Difference Between On-Page and Off-Page SEO

Search engine optimization is a big deal. Essentially, Google ranks you on how relevant your page is for your audience and how much they like it, based on a variety of elements.

It’s common for people to think that SEO is only affected by certain things you do on your website, like adding links or keywords, but it is so much more than that. There are two types of SEO: on-page SEO and off-page SEO. Understanding the difference is essential if you want to work towards ranking high on search.

On-Page SEO

  • In the beginning, the only page to focus on was the on-page SEO. This concept refers to things that can be optimized directly on your website so that search engines can easily crawl your site. On-page SEO refers to factors such as:
    • Mobile Responsiveness
    • Loading Time
    • Time spent on page
    • Bounce Rate
    • Keyword Optimization

    It all comes down basically to user experience, which can be improved by altering some of the aspects on your site. Some of these elements are:

    • Title tags
    • URLs
    • Headings
    • Keywords
    • Meta Description
    • Internal Linking

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Off-Page SEO

In the more recent years, Google has started to consider other aspects of your digital presence —not just what is happening ON your website— to understand whether or not it should rank high on search. Off-page SEO refers to actions taken outside of your website, which can affect your site’s authority and trustworthiness:

  • Reviews
  • Social media marketing
  • Backlinks
  • Link building
  • Guest blogging
  • Video promotion

These factors give Google more information about how much customers enjoy and appreciate your business, and if you provide a good user experience for them. These will all add up along with those elements related to on-page SEO to help you rank higher in search, which in return, will make you more visible to your target customers.

Using a Content Calendar is a Smart Move

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Benefits of Following a Content Calendar

In the digital marketing world, you need to ensure your content is relevant, integrates well with the rest of your business communication, and adheres to your marketing strategy. Content calendars are great tools for that. You can use it for blogging, web, social media, or advertising. Here are some of the benefits of using content calendars:

Allows Timely Scheduling of Events and Important Communications

Planning out your content helps you find the best times to post certain information. If you know you’ll have an event on a specific date; you can plan your content around that date to relate to that event and keep that consistent across channels.

Ensures Quality of Your Content

Be sure everything you need to complete your content will be readily available with plenty of time before it is published, so you will be able to review all those assets and request any necessary changes.

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Helps Organize Your Content Better to Promote Consistency

Consistency is a sign of professionalism. With the help of a content calendar, you can have a better handle on things, ensuring consistency in reflecting your brand the best way possible. You can even get creative, to not only meet your interests but the interests of your audience.

Creating a Content Calendar

Filling out a content calendar can seem like a challenge; however, it can be simpler than you imagine. Keep in mind that you want to deliver valuable content to your audience. Think of key topics you would like to offer to your customers. What pain points do they have that you can help address? What terms do customers use commonly —keywords— when they’re searching for a business like yours? All this can help you create a content calendar and stay on top of your content marketing game.

Common Digital Marketing Myths

Understanding SEO

5 Common Digital Marketing Misconceptions Debunked

Rumors are everywhere. In addition to being an incredibly valuable source of information, the internet can also be a place of confusion if you look for details in the wrong places. These misconceptions get carried into business conversations, and when taken to heart, they can lead to results that are the opposite of what you expected. Here are some of the most common misconceptions or myths in the digital marketing world:

Email Marketing Isn’t Worth the Try

Many people are under the impression that email marketing is a waste of effort when, in fact, it is a very cost-effective digital marketing method. It’s affordable, doesn’t require too much energy, and it’s a great way to generate revenue. It allows you to offer relevant content to targeted portions of your audience through segmentation and personalization. 

SEO Doesn’t Work

SEO has changed —or evolved—a lot over the years. Search is a huge component of digital marketing success because anyone who’s looking for a business like yours will most likely look for it online through a search engine. If you do not optimize your content for search, it is possible you are not going to show up at the top of the organic search result places, and your audience will end up choosing your competitor —who is showing up in SERPs— over you.

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Social Media Isn’t Necessary

In an era when people communicate mostly through digital methods, businesses need to keep up and have a strong online presence to compete in the marketplace. Social media is part of those channels, and companies need to leverage it. The exception here is for brands that are involved in some sensitive regions and are prohibited by law to be on social media. As for the rest of businesses, if they’re not on social media, they’re missing out.

You Don’t Have to Define an Audience

The days when marketers would target everyone are gone. These days we’ve learned that defining your audience is essential. Businesses need to understand who they are speaking to, so they can accurately get their message across, providing an excellent experience to their audience.

Mobile Apps Are a Must

An app is great when it has a purpose; when it can fulfill the actual needs of your customers. If there is no practical value attached to it, likely, that isn’t a worthy investment for your business. It is not relevant for every business. You might be better off analyzing your needs to find a more suitable digital marketing method that will give you the results you need.

E-Commerce Trends for 2020

Trends That Will Shape the Future of Ecommerce This Year

Ecommerce is growing and growing each year, and it has an impact on the retail industry. Mobile devices come into the equation, as they feed this trend and expect to drive in approximately 45% of the revenue for eCommerce in 2020.

Did you know that 73% of online consumers use more than one channel to shop? That’s why it is so important to integrate several digital marketing strategies. Here are some eCommerce trends that are relevant this year:

Artificial Intelligence

AI might make you think of robots, but there’s more to it, especially in the world of digital marketing. Artificial intelligence is harnessed customer data to learn about their demographics and consumer habits. This technology helps you personalize your content so you can target the right audience with the right information. Integrating AI into eCommerce websites offers many possibilities.

Chatbots

Customer service requires one-on-one interaction, although that doesn’t mean it needs to be face-to-face. Businesses are leveraging the power of artificial intelligence and private messaging platforms to provide a better customer service experience. That is where chatbots fit in, as they intend to simulate real conversations, so they are very efficient in answering questions, offering discounts, recommending products based on the customers’ needs, and resolving customers questions.

Why Chatbots are a Must in eCommerce

Conversion Optimization

Ecommerce sites usually integrate a PPC ad strategy to promote sales. When a customer finds your website through an ad, they should land on a product page instead of the homepage. That means that your attention should be on optimizing those product pages —which will promote conversion— rather than focusing so strongly on your homepage.

Predictive Analytics

Data is precious and is useful for many things. Predictive analytics is for the study of current and historical data to make certain predictions about a customer’s actions. Certainly a valuable add-on to a digital marketing strategy that will support your eCommerce business.

Digital Marketing Can Help You Build a Better Brand

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The Role of Digital Marketing in Brand Development

Digital marketing techniques are more sought after these days because they are faster, more practical, streamlined, and more versatile than the traditional marketing methods or strategies. One of the great things about digital marketing is that it can help you build your brand and create a better brand experience.

Brand experience comes down to how your brand is perceived; how it makes people feel or what it makes them feel based on your brand’s identity, design, etc.

Not long ago, a study concluded that email, social media, paid ads and mobile are some of the top channels for marketing. They give you a chance to interact with the audience and to create a bond, which is part of that brand experience.

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How Digital Marketing Can Help

Digital marketing helps lay the ground to make it easier for your audience to find you, through things like SEO and link building. It also helps you reach out to a wider audience leveraging elements like blogging or reaching out to influencers. If your digital relationship with your customers is good, you will have more loyal followers, more visibility and more reach.

Digital marketing methods can provide you with quicker results so that you can make better-informed decisions. Digital marketing can easily be measured using the right tools —such as Google Analytics, so you can track your results and ROI and have everything you need to analyze audience behavior.

Digital marketing is a must for businesses in today’s world. There is no such thing as a one-size-fits-all type of approach to digital marketing. For your efforts to be successful they need to be customized to your needs, and you must be willing to adapt as you go for the sake of your business.

Google Statistics That Highlight the Importance of SEO

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These Statistics Make a Good Case for SEO

Successful digital marketing based on having a solid social media presence accompanied by a just-as-solid SEO strategy. Why? Because there are people out there searching for your business, and the only way they can get to you is if you use the tools you have at your disposal to make that happen.

Even if your website is up and running and available for everyone to see, that doesn’t mean your audience can reach it. That’s where SEO comes into play. However, the value of SEO is often overlooked. So, how do you convince yourself, your boss, or your clients that SEO is needed to gain online exposure? Google shared some interesting statistics that prove that point:

Over 2.3 Million Google Searches Happen Every Minute

Back when Google started in 1995, about 500,000 searches were happening every day. Since then, this statistic has had a significant increase. Today there are more than 3.5 billion searches conducted per day. The chances are that you have already Googled something today, and it shows thousands of results in a split second. This comes to show that organic search grows at a consistent pace.

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Global Internet Traffic Dropped by 40% When Google Was Unavailable for Five Minutes

In 2013, there was an outage that caused Google to be out of order for about 5 minutes. In those 5 minutes, web traffic dropped by 40%. That’s almost half of all web traffic in the world, just because one search engine was down. Google is definitely very important when it comes to online presence.

Seventy Percent of the Clicks Go to the First Five Search Results

How you rank in search engine results pages matters. Research has indicated that it’s top five search results are the ones that get the most —70%— clicks. Most people will not even bother to check page two.

Doing SEO is essential for your business to be seen online.

Is Your E-Commerce Site Ready for the Holidays?

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How to Prep Your E-Commerce Site for the Holiday Season

Most of the holiday shopping happens at the last minute, but thanks to the Internet, this is much simpler than it used to be.

If you run an e-commerce website for your business, this time of year represents a huge sales opportunity for you. To ensure you make the most of this opportunity, you need to prepare your e-commerce website for the holidays, and you don’t need to wait for Christmas Day to make some changes. You shouldn’t. If you’re not all set up yet, don’t worry. You still have some time.

Here are some tips to get you going:

Work on Holiday Content

To direct your audience into your sales funnel, share some content relevant to the holidays and your brand. Offer shopping ideas related to your products and services, answer common questions around the holiday season or create attractive holiday imagery to share on social media.

Update Your SEO

Your SEO strategy doesn’t have to remain the same throughout the year. It can change, especially around specific holidays or events. Leverage the power of holiday-specific keywords that are relevant to your content. This will help you increase the visibility of your holiday content online.

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Give Your Website a New Look

You don’t have to completely redesign your website but making a few holiday-inspired changes here, and there will make it more attractive to your audience this time of year. While you’re at it, do a little cleanup and take time to fix any broken links, invalid redirects and broken images that might be around there.

Offer Discount Codes

A discount will always put a smile on the face of your customers, which makes promotional codes a great idea over the holidays. Prepare your coupon codes and share them via social media, email marketing campaigns or text message and maybe round them up with a little extra something like free shipping.

 

Sales always increase during the holiday season but a little prep work for your e-commerce website can really make a difference.

Smart Tips for Building a Local Following

Building a local following on social media

How to Build a Local Social Media Following

People tend to care a lot about the number of followers they have on social media. For small businesses, having lots of followers is not a bad thing at all, there are other metrics you might want to focus on.

Having people follow your social media accounts from all over the world is great, as it gives you exposure. However, your local followers can have an immediate impact on your business. In contrast, someone in a different state might not be interested in the products or services you offer, but in the information you share. There is no harm in that, but if you’re looking to use social media to increase your reach and conversions, focusing on attracting loyal followers is key.

Meet the Locals Where They Are

Are people in your area more likely to use Facebook over Instagram? Then a Facebook profile is a must for your business. Is there a local forum or website where locals spend their time? Find out what it is and create a profile for your business. That will allow you to interact and engage more with your local audience.

Be Where Your Local Competitors Are

Is there a local online marketplace where your competitors have registered and spend their time? If so, you should be there too. Being where they are will give you the same possibilities of attracting a customer.

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Talk About Local Events

If things are happening locally, that relate to your business talk about them on your social media accounts. That will get people talking and help them take notice of your business.

Showcase Your Involvement in the Community

Have you been a part of any social event recently? Maybe you participated in a fair, fundraiser, or a festival. That gives you the perfect opportunity to show your followers you are involved in your community and gives you some exposure,

Geotag Your Posts

Both Instagram and Facebook allow you to tag your posts with their location. That is a great way to make it easier for locals to find your page get and get more people interested in your business.

Take Advantage of Local Hashtags

Do a little research to find out which hashtags are trending in your area —such as #Colorado or #CO, if you’re in Colorado— and use them in your posts wherever it may seem relevant with your content. Another great way to put your business in front of more people.

 

Try out these tips and watch your local following grow!