Recommendations for a Great Small Business Website
If you’re starting a website from scratch for your business or revamping your existing website, be sure to take the right direction, so the results are worth it. You want a great website, not just an OK one. You need a website that represents your brand, captures the attention of your audience, generates leads, helps get good search rankings, and plugs easily into your other digital platforms.
Websites are incredibly important for small businesses. Did you know that 92% of business owners agree that a website is the most effective digital marketing strategy? 83% of those small business owners who do have a website feel like they have an advantage over their competition. Here are a few essential tips so you can build a quality website for your small business.
Go for a Simple Design
Design a website that’s true to your brand without going overboard. You want to draw people in, and people tend to be attracted to clean and elegant designs. Putting too many elements on your site can be offputting and even confusing. You want it uncluttered and uncomplicated.
Make It Responsive
We’re in the digital era. A time when everything is accessed mostly via mobile devices, so make sure you make it responsive. Your website should look just as good in a mobile device as it does on a desktop device. That will allow you to reach more people and increase traffic.
If you want your website to rank well on organic search results, your website needs to be optimized with your keywords and met other criteria. That will help Google understand that your website has information that is valuable for users searching for a particular type of content.
Create a 404 Page
It might come as a shock, but 404 pages are one of the most visited pages on any website. Either the server goes down, or someone makes a mistake typing a URL, and they end up on your 404 pages. So why not make it look nice? Take that opportunity to add some of your business’s personality, maybe add a form to capture leads, or perhaps offer some helpful links within your website. A little creativity goes a long way.
Include Social Sharing Icons
First of all, if you have no social media presence yet, you should. Social sharing icons are an essential part of your website, especially when you have a blog and are continually producing valuable content for your audience. That gives them a chance to share your articles with others and give you more exposure.
Creating a quality website on your own can be time-consuming, which is why many business owners postpone this initiative. Outsourcing this responsibility can free you up to focus on other things that matter, while a professional team works on a website that will help your business grow.