The Impact of Web Design on SEO
SEO is affected by a broad spectrum of factors, including domain names, title tags, site speed and more. People always wonder if web design is one of those factors, and the truth is, it is. Bad web design negatively impacts your SEO, and that’s that. But, how does that work, exactly?
Remember that all Google cares about is customer experience. So, let’s say someone takes their question about a product, service or any term related to your business to a search engine, and your website comes up. Up until that point, you’re doing great. But what happens if that potential customer decides to visit your website and finds it too unappealing, complicated or not useful enough? They will most likely click back to the search results page and find some other website. What do you think search engines get out of this action? That the user is not satisfied with the result, and that is likely to affect your ranking.
Some of the web design mistakes you want to stay away from because they’re pain points for your audience, are things like pop-ups that are triggered as soon as they arrive at your site, illegible text, loud sounds —particularly when music is on a loop and plays automatically— and files that are too heavy that slow down your site.
Besides making sure you steer clear of those web design faux pas, there are three things that are good for SEO that you should know about.
Great Site Layout
You can keep users from bouncing off your site by having a clean layout. Keep your most valuable content at the top of your pages. This decreases the amount of time people spend looking for answers on your site. Make sure you leave some “breathing room” around your images and text. Crowded content makes people run in the opposite direction and give users functional navigation.
Amazing content is what’s going to make you stand out and keep people interested in coming back and it’s great for engagement. Good content is a wonderful way to get backlinks. When other sites find your content is interesting and valuable to their users also, they will link back to it. Good content examples include infographics, professional photography, original videos, statistics and more.
In this era, if your site is not responsive, it’s almost the same as if it did not exist. You want your website to look good on all devices, so that no matter where or when people want to check out your site, they’ll be able to pull it up from their laptop, smartphone, or tablet and any time, and their user experience will not be affected.