Promote Your Online Business with These Tips

Ecommerce changed the game of how goods are marketed and sold and have been especially relevant during the pandemic. It has offered businesses a way to continue providing their products to their customers and keep their operation going.

Did you know that eCommerce contributes to over 1 million products sold daily and that it has increased commerce by 24% since it began? It is a powerful tool that can bring many benefits and opportunities to a business.

Once you jump on the eCommerce wagon, many businesses get stuck, not knowing what they should do to promote their online store. If this has happened to you, here are some tips:

Take Care of Your Website

Think of your website as your online showroom. You can also consider it the virtual face of your business, which is why the design is so important. Make sure your website is user friendly, especially since that’s where all the shopping will happen. Your website should offer solutions to your customers’ problems in an uncomplicated way.

Prioritize the Mobile Experience

The majority of users are active on mobile, so it is essential to cater to that large segment of your audience. Creating desktop-only websites is no longer an option; responsive web development is the way to go so that your site looks good and works well on mobile devices too.

Woman using tablet

Leverage PPC

Ad campaigns are a great way to promote your eCommerce business. For example, Google paid campaigns can help you reach customers based on their search queries. This way, you can target precisely the type of customer that is looking for the products you offer.

Create a Landing Page

Whether the visitors on your website have reached you via organic search results or paid ads, you want to make sure they land on a page that provides them with the information they need to embark on their shopping journey. Create attractive landing pages and consider testing different versions of them (A/B testing) until you find what works best.

Start —or Keep— Blogging

Share valuable information with your audiences through blog posts. Things that will add value to their experience and helps them learn something they weren’t aware of are always welcome. Consider publishing a series of “how-to” articles that provide useful information to your customers and serve as conversation starters to learn more about their needs.

Promoting your eCommerce business is key to growing it. With the right ideas, tools, and technologies, along with the help of a team of professionals in this area, you can take your eCommerce business to new heights.